Crystalbrook Collection, one of Australia's leading sustainable hospitality companies, has expanded its leadership team with the appointment of Megan Knoetze as Group Director, People and Culture.

Knoetze will join the company on 27 July as a key member of the Group's Executive Leadership Team.
Over the past two decades Knoetze has led the cultural and operational transformation for a number of dynamic hospitality organisations – most notably Pan Pacific Hotels Group, where she was Area Director HR, Oceania for over six years.

Through roles at Trippas White Group, Sodexho and Select Service Partner UK/Ireland, Knoetze will bring to the role a wealth of experience in Human Resource management in hospitality and tourism.

Most recently Knoetze was employed by Mulpha's Hotel Operations division and worked the across the portfolio managed by IHG; Inter-Continental Sydney, Sanctuary Cove and Hayman Island.

At Crystalbrook, Knoetze will be responsible for leading the ongoing development and delivery of its group-wide HR strategy aligned to the organisation's core values.

She will oversee the Workplace Health and Safety policy, systems and processes and also implement key change management strategies and services that optimise staff development to differentiate Crystalbrook as the employee of choice within the hospitality industry.

A key aspect of the role will be to develop a positive culture that fosters accountability, innovation and drives overall business performance to support Crystalbrook's growth plans, including potential hotel acquisitions.

“I believe in the power of diversity and am passionate about building inclusive, respectful and engaged cultures that maximise talent opportunities from all areas of the community,” Knoetze says.

“I am looking forward to providing strategic and hands on practical advice to the Sydney leadership team, hotel general managers and my colleagues in the senior HR team.”

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About Crystalbrook Collection

Crystalbrook Collection is one of Australia's leading sustainable and innovative independent hospitality companies. Each hotel in the portfolio carries an authentic expression of its location, a passion for responsible luxury, considered design and a twinkle of fun for a uniquely enriching experience.

Crystalbrook Collection is an Australian tourism and hospitality group. Its portfolio includes:

• Riley, a Crystalbrook Collection Resort, Cairns, Queensland
• Little Albion, a Crystalbrook Collection Boutique Hotel, Sydney, New South Wales
• Byron at Byron, a Crystalbrook Collection Resort, Byron Bay, New South Wales
• Bailey, a Crystalbrook Collection Hotel, Cairns, Queensland – opening September 2020
• Flynn, a Crystalbrook Collection Hotel, Cairns, Queensland – opening April 2021
• Kingsley, a Crystalbrook Collection Hotel, Newcastle, New South Wales – opening April 2021

The Group also owns and operates a collection of ten restaurants, three spas, Crystalbrook Station and its subsidiary pastoral businesses.

Mindfully Safe

Mindfully Safe was launched by Crystalbrook Collection in response to Covid-19. The programme focuses on reducing travel anxiety by providing mindfulness and meditation tools developed in partnership with mental-wellbeing group The Indigo Project. Crystalbrook will also donate $5 to mental support service Beyond Blue for every stay booked directly until the end of 2020. Mindfully Safe also incorporates cash-free transactions and heightened deep-cleaning hygiene measures.

Learn more here: crystalbrookcollection.com/mindfully-safe

Crystalbrook Collection and Ghassan Aboud Group

Crystalbrook Collection is owned by accomplished entrepreneur and philanthropist Ghassan Aboud. Ghassan Aboud Group is a multi-business conglomerate engaged in automobiles, real estate, retail, bespoke catering, media and logistics. In business for more than two decades, the group operates from its global headquarters in the United Arab Emirates with offices in Australia, Belgium, China, Jordan and Turkey.