16 June 2020 – The Brighter Group, a FINN Partners Company has been appointed by The Caribbean Tourism Organisation UK & Europe Chapter (CTO Chapter) to drive a 2020 digital campaign across the @LoveCaribbean social channels on Instagram, Twitter and Facebook.

A pro bono account, Brighter Group started working with CTO Chapter in June to increase followers and engagement through a series of planned inspiring content aimed at consumer, trade and media.  Led by senior partner Amy Skelding with a team including vice president – digital Anneka Roberts and associate vice president Kylie Bawden, the reinvigorated social channels will include a mixture of UGC, news from the 65 members, media reports and current local stories.  

This is the first time CTO Chapter has appointed a digital agency to manage its social channels and activity will also include a continuation of the #CaribbeanDreaming campaign which started as lockdown sanctions began.

Amy Skelding, senior partner at The Brighter Group, a FINN Partners Company said 'The Caribbean is such a special place for so many of us at The Brighter Group and an area of real expertise – we care passionately about the islands and the people who rely on tourism to make a living. The pandemic has been particularly brutal in the travel industry and we want to make sure that we are doing our bit to help inspire people to return to the Caribbean when lockdown lifts which is why we are delighted to offer our digital expertise on a pro bono basis.  We want to do what is right for our tourism family in these trying times and help where we can. It is part of our FINN Partners manifesto to 'make a difference in the world' and part of our ethos it to collaborate where we can which is why we are delighted to be working with the CTO UK, its members and new PR team to amplify all the excellent stories coming from the Caribbean.' 

Speaking of the appointment, Carol Hay, business development director of CTO UK & Europe Chapter commented 'We really appreciate all the generous offers of PR and digital activation in these strange times to get the CTO and our members in front of as many people as we can to capture their desire to visit the Caribbean in 2020 and beyond.  Brighter has huge notoriety for its PR and digital campaigns and we are poised for a surge in engagement and influx of new followers. 

For more information visit: www.caribbean.co.uk

Twitter: @ _loveCaribbean

Instagram: @loveCaribbean

Facebook: @LovetheCaribbean

ENDS

About FINN Partners, Inc.  

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has more than quadrupled in size in eight years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With almost 800 professionals, FINN provides clients with global access and capabilities in the U.S., Europe and Asia. In addition, FINN provides its clients with access to top tier agencies around the world through its membership in the global network PROI. Headquartered in New York, FINN's other offices are located in Boston, Chicago, Detroit, Hong Kong, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Seattle, Shanghai, Singapore and Washington D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.

CONTACT:

Amy Skelding

Amy.skelding@finnpartners.com 07937372265