27 May 2020
The White Company and Luxury Family Hotels have joined forces for a series of exclusive initiatives all to be launched in 2020
Luxury Family Hotels is delighted to announce a partnership with luxury lifestyle brand The White Company.
To celebrate the collaboration and mark the first initiative between the two companies, The Little White Company has designed an exclusive children's pyjama set.
Inspired by the hotel group's unique properties, the stylised mascots are playful wildlife characters influenced by folklore including Fowey Hall's Cornish crab, Moonfleet Manor's Dorset swan and a galloping horse representing Suffolk's The Ickworth amongst others.
Perfect for little ones, they will be available for guests to purchase when visiting one of the Luxury Family Hotels' properties, or, if you would like to order them now, please visit www.luxuryfamilyhotels.co.uk/news/pjs.
Simon Maguire, MD for Luxury Family Hotels, said: “Luxury Family Hotels has long admired The White Company given we are both quintessentially British brands, synonymous with quality and style. We know that children aren't rushing to get dressed for school or nursery at the moment and are enjoying having extra family time, whether it be movie nights with parents and carers or just playing and having some down time.
“Working together on this project has been a pleasure and we are already working on our next. We will have more exciting news to share on these plans in September.”
Janie Martin, New Business Manager at The White Company, commented: “This is the first time that The White Company has collaborated on a bespoke children's pyjama set and we are delighted that we are working with Luxury Family Hotels, a brand we know and love.
“With our 25-year heritage in the science of sleep and The Little White Company providing the cosiest of pyjamas, it was the perfect celebration of our partnership.”
The pyjamas will be available in the following sizes at each of the Luxury Family Hotels' properties and can also be ordered by emailing pjs@luxuryfamilyhotels.co.uk. Prices start from £22 for children aged 12 months to 6 years and £24 for children aged 7 to 10 years.
For further information
Maria Boyle, Director, MB Communications Ltd
020 887 68 444 | 07887 647 855 maria@mbcomms.co.uk
Peter Robinson, Head of Public Relations The White Company
020 736 84 320 probinson@thewhitecompany.com
For Trade & Business enquiries
Please contact The White Company Trade & Business Team: B2B@thewhitecompany.com
About The White Company
Founded by Chrissie Rucker OBE over 25 years ago,The White Company has become one of the UK's fastest growing multi-channel retailers and a leading lifestyle brand, with 60 stores across the UK, including high-profile concessions in Harrods and Selfridges. In June 2017, our US journey began with the opening of a flagship on New York's Fifth Avenue, and the US expansion now includes a presence in 27 Nordstrom stores. July 2018 saw the first European flagship outside of the UK open on Dublin's Grafton Street.The quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products with British town and country heritage at its core.What started as a range of white essentials for the linen cupboard has gradually grown into the ultimate luxury lifestyle destination for the home and wardrobe.
About Luxury Family Hotels
Luxury Family Hotels is a group of five luxurious country house hotels across the UK. The properties in the group are:
The Ickworth,Suffolk: set within a magnificent 18th-century estate owned by the NationalTrust and surrounded by 1800 acres of parkland,The Ickworth hotel features 27 bedrooms, 11 apartments inThe Lodge and a three-bedroom apartment in its Butlers Lodge.
Moonfleet Manor, Dorset: a handsome Georgian manor overlooking Chesil Beach and the Fleet Lagoon, with 36 bedrooms, extensive gardens and a magical setting. New Park Manor,The New Forest: a 17th-century hunting lodge in the heart of the New Forest reputed to be King Charles II's favourite, with 25 bedrooms, an outstanding spa and wonderful views out over the surrounding wildlife and forest landscape.
Woolley Grange, Bradford-on-Avon: the original Luxury Family Hotel, a Jacobean Manor House which has 25 individually style bedrooms, a great spa and pool, and 14 acres of gardens to enjoy complete with tennis, an outdoor pool and lawns just perfect for cricket or football.
Fowey Hall, Cornwall: an impressive Queen Anne mansion thought to be Toad's original 'Toad Hall', with 36 rooms, rambling gardens and spectacular views of the estuary and coastline.
