Original Travel is collating a pot of prizes redeemable only by NHS staff and has kickstarted the initiative by offering a luxury holiday worth up to £10,000. Entries will open on 7 April, World Health Day. 

The tour operator, which offers tailor-made travel has asked fellow great British brands to contribute prizes of their own to its 'At Your Service' concept, as a way of giving thanks to those saving lives. British Luxury Jewellery brand, Monica Vinader, is the first to come on board by offering a piece of its jewellery. 

Tom Barber, Founder and Director of Original Travel says: 'Like the rest of the world, Original Travel might be currently grounded, but the trials and tribulations faced by the travel and other industries pale into insignificance compared to the - literally life and death - struggles facing the NHS. 

'As a proud British brand with frankly some time on its hands, we have been thinking what we can do to help our country. Just as the retail sector has looked to what it could offer to alleviate the crisis, 'At Your Service' plays to our own strengths and expertise, whilst rewarding those most in need and we have no doubt that our friends and partners in other sectors of luxury industry will feel the same.' 

At Your Service will be a free to enter raffle hosted on www.originaltravel.co.uk/nhs-thank-you and will open on 7 April. To enter, NHS staff will need to upload a scan of their NHS pass. New prizes will be continuously added.  

-Ends- 

For more information contact Rebecca Lowe & Carys Bedford:  

press@originaltravel.co.uk 

020 3582 4990 

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Notes to Editors: 

Original Travel curates customised itineraries, crafted by destination experts to 77 countries worldwide from Anguilla to Zimbabwe. Since its launch in 2003, it has created 50,000 itineraries, each unique and adhering to the company ethos that “Life is in the Detail”. 

Original Travel also has its own specialist dive division. Original Diving is the world's only luxury dive travel outfit and is staffed by a team that includes 1 dive instructor, 5 dive masters and a marine biologist. Having completed more than 3,000 dives in over 50 countries, equating to over 100 years' collective diving experience, the team pride themselves on their unparalleled expertise and knowledge of the best dive destinations across the globe. 

Original Travel clients enjoy a wealth of additional services they wouldn't find with any other UK tour operator, including: 

Access to a network of 70-plus Concierges who live locally, know their destinations inside and out and are extremely well-connected. They lend fantastic ground support, offering insider recommendations, facilitating any last-minute changes and troubleshooting 

A brace of additional services designed to make departure easier than ever. Every Original Travel client, regardless of whether they're off on a long-weekend to Seville, or a multi-destination sabbatical, will enjoy UK airport meet and greet, fast track UK check-in, fast track UK security*, lounge access and pre-booked flight seats. A great way to start the holiday sooner 

The knowledge that not only will Original Travel offset the carbon footprint of their international flights, but also - in an industry-first - car-hire and other flights (even if booked independently) 

The knowledge that they are contributing to Our Foundation, which supports nearly 100 humanitarian projects in 30 developing countries. To date, nearly £800,000 has been invested to support five key areas: child protection, vocational training, economic development assistance, preservation of cultural and natural heritage and safeguarding the lifestyles of indigenous peoples