27 Feb 2020
BLESS Hotel Madrid Unveils the First Barber Lounge by Acqua di Parma in Spain

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BLESS Collection Hotels
A permanent barber lounge by the historic Italian perfumer opens within BLESS Hotel Madrid, set in the chic district of Salamanca.
 
Leading luxury hotel, BLESS Hotel Madrid, has partnered with renowned Italian perfumer, Acqua di Parma, to offer a traditional and unique Italian shaving experience in its exclusive new Barber Lounge.
 
Opening in February, the Acqua di Parma Barber Lounge at BLESS Hotel Madrid is the first and only in Spain. With its distinctive Parma yellow décor and specially-crafted barber stations, guests are immersed in a traditional Italian barbiere (barber) atmosphere while they sit back and enjoy a unique pampering experience.
 
Marrying two luxury brands that share the same ethos, this partnership represents BLESS Hotels' commitment to build exclusive experiences around the concept of Hedonist Luxury.
 
In this elegant hotel, guests can enjoy the ritual of the art of shaving thanks to the experienced Acqua di Parma Master Barbers, with their areas of expertise divided into three categories: Shave, Hair and Facials. Ranging from the classic Traditional Italian Shave (Euro 30) to the sumptuous Prestige Shave (Euro 50), designed for the most discerning clients, treatments include eyebrow shaping, face peel and facial exfoliation.
 
Opened in January 2019, BLESS Hotel Madrid is located in the sophisticated district of Salamanca and boasts 111 rooms, rooftop pool, retro bowling alley, spa and gym, gourmet destination restaurant ETXEKO, alongside sublime interiors designed by renowned Spanish designer Lázaro Rosa-Violan.
 
Acqua di Parma has become an icon in the luxury goods sector thanks to its elegance and attention to detail. Named after its signature fragrance, first launched in 1916, the perfumer and designer brand continues to produce exquisite scents candles, luxurious perfumes, as well as beauty and grooming products all skilfully designed and made in Italy.
 
The Acqua di Parma Barber Lounge is the latest addition to BLESS Hotel Madrid's wellness offering, which includes BATHOLOGY - a bespoke bathing experience whereby a personal butler guides the guest through an exclusive bathing experience created to achieve physical, mental and spiritual benefits.
 
For further information please visit: blesscollectionhotels.com/en/madrid/bless-hotel-madrid
 
To book an Acqua Di Parma Barber Lounge experience, visit: https://acquadiparma.secure.force.com/onlinebooking 
 
Prices for a stay at BLESS Madrid start from £236 per room, based on a deluxe room on a room only basis.
 
-Ends-
 
Editorial Enquiries
For further information and imagery please contact Minty Woolgar or Chloe Shepherd at LOTUS on BLESS@wearelotus.co.uk / 0207 953 7470.  @We_Are_Lotus
 
About BLESS Hotel Madrid
BLESS Hotel Madrid is the first property from contemporary luxury hotel brand, BLESS Collection Hotels. The property opened its doors in January 2019 and has fast become the benchmark in hedonistic luxury. BLESS Hotel Madrid is designed for cosmopolitan people with a passion for the best of living and offers exquisite personalised treatment for each guest.  The hotel features 111 luxurious rooms alongside facilities including the Picos Pardos rooftop pool, Fetén Clandestine Club, Versus Lively Lounge, Magness Soulful Spa, Fit Nic gym and ETXEKO, the gourmet destination restaurant by Michelin star chef Martin Berasategui. The hotel also presents a non-stop programme of entertainment drawing on the destination's cultural agenda - from art and culture to fashion and gastronomy. Many of the events take place in MUSE, which is situated in Velázquez 62.5, a unique Parisian-style retail boulevard that is connected to the hotel. BLESS Collection Hotels is proud to be part of the exclusive collection, the Leading Hotels of the World.

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