London-based PR and communications agency, Black Diamond, has been appointed by VISIT DENVER to act as its first public relations agency of record in the UK. VISIT DENVER, which has not previously retained an agency in the UK, is the official Destination Marketing Organization for Denver tourism.

Named 2020's number 1 city to visit in the world by Rough Guides and among the top 10 places in the world to visit in 2020 by Lonely Planet, The Mile High City is known for its distinctive neighbourhoods, world class museums, sporting events, and outstanding culture, in addition to its proximity to Colorado's world-famous Rocky Mountain National Park and much more beyond.  

Denver boasts globally acclaimed museums with renowned permanent and temporary exhibitions, alongside art-centric neighbourhoods, boutique hotels and more, which further cement its reputation as an international cultural destination. Additionally, Denver continues to earn critical acclaim for its culinary and beer scenes, and has been named among the top places to live in the US for four consecutive years. 

The UK is Colorado's number one source of overseas visitors and recent new nonstop international flight launches have increased access to its capital. Recently ranked the number 1 airport in the US by the Wall Street Journal, Denver International Airport connects The Mile High City to more than 200 destinations worldwide. From London, it is served with nonstop flights on British Airways, Norwegian and United. A convenient high speed rail service connects Denver International Airport with Denver's central Union Station.

Denver welcomed more than 31 million visitors in 2018, generating $6.5 billion in spending, while supporting more than 60,000 jobs, making tourism one of the largest industries in the city.

“As Denver continues its ascension among the top visitor destinations in the world, we have enlisted Black Diamond to help us develop a public relations strategy designed to grow our presence in the United Kingdom,” said Jesse Davis, director of public relations and communications for VISIT DENVER. “We are confident the expertise and market knowledge they bring to the table will help us to accomplish our goal of inspiring more British travellers to come and explore The Mile High City.”

Sarah Barnett, Head of PR at Black Diamond commented, “We are delighted to be chosen as the inaugural PR agency for VISIT DENVER in the UK. The city has so much to offer, from incredible food and art, to its western history and trendy neighbourhoods which are ideal for us walking Brits to explore.”

Black Diamond currently holds the PR accounts for Japan National Tourism Organization, Tourisme Tahiti, Travel Portland, Visit Seattle, Visit Pittsburgh, Tourism Whistler and the Colorado Tourism Office, alongside 20 Californian destinations. The appointment comes hot on the heels of Visit California retaining the agency with a new $10M five-year contract.

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About VISIT DENVER, The Convention & Visitors Bureau

Celebrating 110 years of promoting The Mile High City, VISIT DENVER is the official destination marketing organization for Denver tourism charged with promoting the city as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. Denver welcomed over 31 million visitors in 2018, generating $6.5 billion in spending, while supporting more than 60,000 jobs, making Tourism one of the largest industries in the city. Learn more about Denver on the VISITDENVER website and at TOURISMPAYSDENVER or by phone at 800 2 Denver. Denver International Airport (DEN; flydenver.com) connects The Mile High City to more than 200 destinations worldwide. Follow Denver's social media channels for up-to-the-minute updates at: Facebook.com/visitdenver; Twitter.com/visitdenver; Instagram.com/visitdenver; and YouTube.com/visitdenver.

About Black Diamond

Black Diamond is a full service integrated communications agency offering public relations and travel trade representation, creative solutions, media planning and buying, alongside digital development and content production. Black Diamond specialises in the travel and consumer industries. Existing clients include Japan National Tourism Organization, Visit California, Colorado Tourism Office, Travel Portland, Colorado Tourism Office, Visit Pittsburgh, San Diego Tourism Authority, Greater Palm Springs Oasis, Tourism Whistler and the Lufthansa Group. For information about Black Diamond visit www.blackdiamond.co.uk.

The company has a total of 30 travel clients. For information about Black Diamond visit www.blackdiamond.co.uk.

For further press information on Black Diamond, contact:

Sarah Barnett sarah@blackdiamond.co.uk / 020 7845 6378