Ink, the world's largest travel media company, partners with Ethiopian Airlines

London: 1 November, 2019

Ink, the world's leading travel media company, has been appointed by Ethiopian Airlines Group to relaunch its inflight magazine Selamta, create custom social and digital content (including a bespoke podcast), and represent media sales.

Ethiopian Airlines is the largest airline on the African continent and is one of the reputed aviation brands in the world. With its modern fleet of 121 aircraft, it currently serves a well-established and expanding route network of over 125 destinations.

The new bi-monthly inflight magazine Selamta is launching on November 1st 2019 with a bold new concept and radical redesign, that aligns the publication with the airline's proud, pan-African, future-focused vision. In addition, Ink is producing a series of entertaining podcasts, featuring Selamta's exclusive cover interviews with Ethiopia's biggest stars. In the upcoming months, Ink and Ethiopian Airlines partnership will extend across multiple touchpoints of the passenger journey with a holistic multi-channel content strategy and international media sales.

Ink's joint CEO Michael Keating said:

“We have completely reimagined the cross-channel media offering for Ethiopian Airlines, with a bold print concept that spins off engaging stories into digital and social. The new Selamta magazine is all about celebrating the voices shaping Africa's future potential, today. Each cover story tells the success stories of stars with Ethiopian heritage through a travel lens. The inaugural November edition, carries an exclusive cover interview with charismatic celebrity chef Marcus Samuelsson, who will also be on our new podcast series “A coffee with…”, available to download and onboard flights from January. The fresh yet fact-heavy layout offers business insights from Ethiopia and the wider continent and travel inspiration framed by high-end photography. Within this context both the airline and advertisers can speak to millions of successful and affluent passengers flying in and around Africa and onto the rest of the world. This new deal marks a significant moment for Ink, as it further strengthens our position in Africa and perfectly showcases the power of content and brand messaging when all channels align.”

Ethiopian Airlines Chief Commercial officer Esayas WoldeMariam on his part said:

“We are thrilled to be relaunching our inflight magazine and additional content in such a powerful way. We inspire passengers every day as they travel but now, the in-cabin and storytelling quality just got an upgrade.”

ends.

About Ink
Founded in 1994 in London, Ink is the world leader in travel media, connecting thousands of advertisers and brands to a highly receptive, and growing global audience of 802 million passengers. Ink creates and delivers inspiring, award-winning content for the world's biggest and greatest airlines, railways, travel companies and their passengers, by producing 31 magazines in 10 languages and video content for all digital platforms. Partners include American Airlines, Amtrak, easyJet, Etihad Airways, Norwegian, United Airlines, Singapore Airlines and Virgin Atlantic. 

From six offices around the world, Ink's media connects brands, advertisers and marketers to a highly receptive, and real, global audience through inflight publications, video and online content and ambient and experiential advertising opportunities. It is accepted that airline passenger numbers will double in size by 2035 making Ink an ever-stronger leader in the media world today.

Ink's work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. In 2018, Ink won 32 prestigious design, editorial and business awards.

Ink recently became a member of the Stagwell group of companies.  Stagwell was founded in 2015 with the aim to bring together a collaborative group of pioneering and successful marketing and media, digital-first agencies. For more information: www.stagwellgroup.com

In addition to its headquarters in London, Ink has offices in Singapore, Miami, New York, Abu Dhabi and São Paulo.

About Ethiopian Airlines

Ethiopian Airlines (Ethiopian) is the largest and fastest growing Airline in Africa. In its seventy-plus years of operation, Ethiopian has become one of the continent's leading carriers, unrivalled in efficiency and operational success.

Ethiopian commands the lion's share of the Pan-African passenger and cargo network operating the youngest and most modern fleet with an average fleet age of less than five years, to 125 international passenger and cargo destinations across five continents. Ethiopian fleet includes ultra-modern, environmentally friendly aircraft such as Airbus A350, Boeing 787-8, Boeing 787-9, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft. Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that has made it become the leading aviation group in Africa with six business units: Ethiopian International Services; Ethiopian Cargo & Logistics Services; Ethiopian MRO Services; Ethiopian Aviation Academy; Ethiopian ADD Hub Ground Services and Ethiopian Airports Services. Ethiopian is a multi-award-winning airline registering an average growth of 25% in the past eight years.

For further press information please contact:

Daniel.Bee@ink-global.com +1310 854 2834
For commercial inquiries: Steve.Rowbotham@ink-global.com +44(0)207 625 0911

Please visit www.ink-global.com

For more information about Ethiopian Airlines please contact:

Tel :( 251-1)517-89-07/656/165/913/529

CorporateCommunication@ethiopianairlines.com

www.ethiopianairlines.com

www.facebook.com/ethiopianairlines

www.twitter.com/flyethiopian