[London] It was announced today that Ink, the world's leading travel media company, has been appointed by Air Italy to relaunch its inflight magazine and represent its digital media sales.

Air Italy is the country's newest and most exciting full-service carrier. With a rapidly expanding route network and modern fleet, the airline plans to grow to more than 50 aircraft carrying in excess of 10 million passengers by 2022. With its hub in Milan Malpensa, the airline connects to seven domestic Italian airports, has an extensive North American route map and flies to four countries in Africa.

The inflight magazine Atmosphere launches on August 1st, featuring
a contemporary design and containing inspiring travel features from the airline's route network.

Ink's joint CEO Michael Keating said:

“We're thrilled to be partnering with Air Italy to create an elegant and bespoke publication that will not only appeal to their discerning passengers, but presents this innovative new airline to the world. This magazine launch illustrates the overall growth in travel media sector, which of course reflects how global passenger numbers are set to double by 2034. Passengers are travelling in their millions and Atmosphere magazine is the best way for advertisers to reach them.”

Air Italy's Chief Operating Officer Rossen Dimitrov added:

“We are very proud to be relaunching our inflight magazine Atmosphere. Published in Italian and English, the new magazine is the perfect storyteller with eye-catching design and photography to inspire our loyal passengers to discover new destinations and live out their travel dreams.”

Jamie Trendall Ink's Creative Director said:

“The relaunch of Atmosphere truly embraces Air Italy's vision to 'Imagine the World differently'. The visuals feel glamourous, chic and modern, with the magazine packed full of lifestyle trends, design insight and social commentary, all wrapped up within inspirational travel content.”

In the first issue, we discover where to eat in Miami with 'man's best friend', check out the Sardinian twins bringing a modern twist to the island's traditional shawl, and live the life of an A-lister on the Amalfi coast.”

PRESS RELEASE

ABOUT

INK

Founded in 1994 in London, Ink is the world leader in travel media, connecting thousands of advertisers and brands to a highly receptive, and growing global audience of 802 million passengers. Ink creates and delivers inspiring, award- winning content for the world's biggest and greatest airlines, railways, travel companies and their passengers, by producing 31 magazines in 10 languages and video content for all digital platforms. Partners include American Airlines, Amtrak, easyJet, Etihad Airways, Norwegian, United Airlines, Singapore Airlines and Virgin Atlantic.

From 6 offices around the world, Ink's media connects brands, advertisers and marketers to a highly receptive, and real, global audience through inflight publications, video and online content and ambient and experiential advertising opportunities. It is accepted that airline passenger numbers will double in size by 2035 making Ink an ever-stronger leader in the media world today.

Ink's work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. In 2018, Ink won 32 prestigious design, editorial and business awards.

Ink recently became a member of the Stagwell group of companies. Stagwell was founded in 2015 with the aim to bring together a collaborative group of pioneering and successful marketing and media, digital-first agencies. For more information: www.stagwellgroup.com

In addition to its headquarters in London, Ink has offices in Singapore, Miami, New York, Abu Dhabi and São Paulo.

AIR ITALY

Air Italy is an Italian airline fully owned by AQA Holding (51% Alisarda and 49% Qatar Airways), with its headquarters in Olbia and main operating base in Milan Malpensa.

In March 2018 the Company started operation as Air Italy.

Beginning in May 2018, Air Italy added new domestic routes from Milan to Rome, Naples, Palermo, Catania, Lamezia Terme, Olbia and more recently Cagliari, all scheduled for connection to its newest long-range destinations including New York, Miami, Los Angeles, San Francisco and Toronto.

Its network also includes direct international flights from Milan Malpensa to Accra, Cairo, Dakar, Lagos, Sharm El-Sheikh, and from its Olbia Costa Smeralda hub, year-round scheduled services to Rome, Milan Linate, Milan Malpensa and Bologna and seasonal ones to a wide range of domestic and regional destinations.

Air Italy's fleet is currently comprised of eight Boeing 737 and five Airbus A330.

FOR FURTHER INFORMATION: Daniel.Bee@ink-global.com +1310 854 2834 For commercial inquiries: Steve.Rowbotham@ink-global.com +44(0)207 625 0911 Please visit www.ink-global.com