RS-X Ushuaïa Sneakers Drop Exclusively at Foot Locker Europe

London, July 22, 2019- Summer holidays are to celebrate, dance and enjoy the best electronic music sessions while the sun is still up. Adding a statement sneaker to get into the groove, sports brand PUMA and Ushuaïa Ibiza Beach Hotel partner up for a Foot Locker limited edition RS-X sneaker drop.

Perfect for those sunny days and ideal for long-night outs, the sports inspired RS-X Ushuaïa's bulky silhouette with vibrant pops of colour is a must-have this season. Showing the purchase ticket and wearing the fresh kicks gives everyone the opportunity for a free night out at The Ushuaïa Club.

The success of Ushuaïa Ibiza Beach Hotel is not accidental. Known for being one of the most famous open-air clubs in the world, since it was founded in 2011, its hype has turned unstoppable. Located at the iconic Playa d'en Bossa, it is renowned as a standard of fun, freedom and success. Every week, the best DJs in the electronic dance music scene like to bring their top beats with the sun still shining.

Featuring a mesh and textile upper with leather overlays and translucent layer on the quarter, the RS-X Ushuaïa is equipped with PUMA's patented RS technology on the midsole. While Ushuaïa Ibiza's renowned hummingbird logo appears on the heel, the unique co-branded label on the tongue and sockliner with RS PUMA branding on the outsole complete the look. Inspired by the brand's logo, the sneakers arrive in a bold White-Orange colourway.

The RS-X Ushuaïa limited edition will be available at Ushuaïa Official Store and Foot Locker stores in Spain, Italy, France, Germany, United Kingdom, Netherlands, and online  on July 22.

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PUMA:

PUMA is one of the world's leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. 

About Ushuaïa Ibiza Beach Hotel: 

Ushuaïa Ibiza Beach Hotel is a luxurious 415-room hotel comprised of two buildings: The Ushuaïa Club, featuring an amazing poolside stage, and The Ushuaïa Tower, offering breathtaking views of the Mediterranean. Ushuaïa Ibiza Beach Hotel is dedicated to providing the best outdoor entertainment venue coupled with a modern, cutting-edge hotel experience. Designed for the discerning traveller seeking the fun and entertainment associated with Ibiza, the hotel continuously raises the bar –from Swim-Up room options, daytime parties hosted by celebrated DJs, ensuring that the party never stops.  Its collection of dining options is unrivalled, from Ibiza's first premier steakhouse Montauk Steakhouse Ibiza and Minami Japanese Restaurant serving sushi and other Japanese delicacies, to The Oyster & Caviar Bar beside the pool and the relaxed The Beach by Ushuaïa Ibiza providing the perfect fuel for Ibiza party-goers.

Visit THEUSHUAIAEXPERIENCE.COM

About Palladium Hotel Group:

Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels and more than 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates 10 brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, BLESS Collection Hotels, Ayre Hoteles, Only YOU Hotels, as well as licensed brand Hard Rock Hotels in Ibiza and Tenerife. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). www.palladiumhotelgroup.com

Foot Locker:

Foot Locker is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operate approximately 3,270 stores in 27 countries in North America, Europe, Asia, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, Runners Point, Sidestep, and SIX:02 retail stores, as well as its direct-to-customer channels, including Eastbay.com, footlocker.com, and SIX02.com, the Company is a leading provider of athletic footwear and apparel. 

Media Enquiries:

For more information please contact Kate McWilliams, Georgina Oakley or Ellena Jackson at LOTUS (02079537470 / phg@wearelotus.co.uk).