Survivor targets the metabolic process following alcohol consumption.

The colossal effect of alcohol consumption on productivity, not to mention health, can be difficult to accept in a world where social and professional lives often collide. As such, Survivor is a tool for busy professionals to mitigate some of the damage moderate alcohol consumption has, and help balance social life, productivity, and well-being.

A new dietary supplement, Survivor contains a unique nutrient blend specifically targeting metabolic functions impacted when drinking. Uniquely, Survivor is designed to be taken while consuming alcohol, in a convenient capsule format suited for busy lifestyles.

Earlier this month, Survivor launched a crowdfunding campaign to finance a large scale research study and growth into new markets. Offering discounted product in return for contributions, within 36 hours Survivor had raised over 60% of its target, was ranked 4th worldwide on Indiegogo's Trending campaigns, 1st in Health & Fitness, and was selected as an Indiegogo 'Team Favourite'. Survivor has passed its target and is now overfunding, with the campaign set to end on Friday 26th April.

There has never been a better time for Survivor: it has been reported* that the average Brit loses a shocking 24 days annually due to alcohol consumption. This goes beyond binge drinking: alcohol is damaging from the first glass, as the latest metastudy on alcohol has concluded - so even moderate alcohol consumption has far-reaching consequences.

Founder Laurence Cardwell's frustration at the contradictory expectations of modern life - to be a productivity powerhouse at work, get sufficient sleep, and maintain a normal social life - gave birth to Survivor.

Finding and identifying solutions which could prove beneficial brought Laurence to Professor Dr. Gertrude Kubiena, an ex-Red Cross Vice President. From her extensive knowledge came Survivor's three key ingredients: dihydromyricetin (DHM), Puerariae lobatae Flos, and Milk Thistle. Survivor is the only product on the market to provide this potent combination of three herbal extracts used traditionally to promote liver health.

The technical formulation was further developed to include a blend of vitamins, minerals and electrolytes under the expert guidance of Simon Williams, food scientist and director of one of Europe's leading nutraceutical providers. This combination of Eastern tradition with Western science led to the formulation we see in Survivor today.

Laurence Cardwell says; “We're delighted to be overfunding - every extra contribution through the Indiegogo site helps us push what is usually expected of a food supplement through research: to demonstrate what Survivor is really capable of - something beyond a short-term solution to morning after misery.”

Getting involved is easy - visit Survivor's crowdfunding site and pledge your support to get some deeply discounted product. Check out their highly lucrative referral programme - just for sharing a link, potentially earn hundreds of pounds of free Survivor, and the grand prize - 2x Aston Martin All Access Tickets to a German Touring Car Masters series race worth ca. €1,500 each, escorted by DTM and F-3 racer, Ferdinand von Habsburg plus £500 worth of Survivor.

Find details on Survivor's crowdfunding site: https://www.indiegogo.com/projects/survivor-a-world-first-in-alcohol-health/

-Ends-

Notes to editors:

*Huffington Post -

https://www.huffingtonpost.co.uk/2011/09/21/average-brit-spends-4-years-hungover_n_973924.html

• Survivor helps maintain normal liver function, protects cells from oxidative stress, reduces inflammation, reduces redness and fatigue, supports normal cognitive function, contributes to normal electrolyte balance and helps maintain normal energy-yielding metabolism
  
• Survivor is best taken during alcohol consumption. Survivor recommends taking two tablets after every four drinks and two tablets before bed
  
• Study: 'Dihydromyricetin As A Novel Anti-Alcohol Intoxication Medication' (Journal of Neuroscience): 'Dihydromyricetin...counteracted acute alcohol (EtOH) intoxication, and also withdrawal signs... including tolerance, increased anxiety and seizure susceptibility' (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3292407/)

• Study: 'Dihydromyricetin improves glucose and lipid metabolism and exerts anti-inflammatory effects in alcoholic fatty liver disease' (https://www.ncbi.nlm.nih.gov/pubmed/26032587)

Crowdfunding Website Link:

https://www.indiegogo.com/projects/survivor-a-world-first-in-alcohol-health/

Twitter:          @trysurvivor

Instagram:    @trysurvivor

Website: www.survivorlife.com

Notes to Editors:

Background: 

Laurence Cardwell, Co-founder and CEO

An Englishman born in Austria and raised in Costa Rica, Laurence graduated from St Andrews University, Scotland, with a First in History and Management. During this time he also spent time in the British Army and featured in various television programmes, for instance as a cowboy in BBC3's 'World's Toughest Jobs' and an appearance on a BBC2 reality show on Victorian slums. His professional life is equally colourful: Laurence worked at the International Chamber of Commerce, co-founded a luxury real estate brand in Spain, worked at the Vatican, taught Critical Thinking at Dulwich College, launched a crêperie, and finally worked with the operational venture capital fund and startup incubator, Rocket Internet as a business development manager.

Richard Tidman, Co-founder and Chief Marketing & Technology Officer

Richard brings a wealth of strategic and operational marketing experience to the Survivor team, having spent two decades working with global brands across a wide variety of challenges. Richard held senior roles with global agencies McCann Erickson and Jellyfish Online Marketing, working with organisations such as Nestlé, Pfizer and Skype. Richard has also spent time in house with PWC, led digital marketing for equity crowdfunding company VentureFounders and advised a number of startups on marketing operations and technical innovation and leading significant projects for fast growth companies including Farfetch and Purplebricks.

INGREDIENTS:

Vine Tea Extract or Dihydromyricetin (Ampelopsis grossedentata), Puerariae Flower Extract (Puerariae lobatae Flos), L-Taurine, 5-HTP (Griffonia Seed Extract), Milk Thistle Extract (Silybum marianum), L-Theanine, Magnesium (Magnesium hydroxide), Vitamin C (Ascorbic acid), Vitamin B1 (Thiamine HCL), Vitamin B2 (Riboflavin 5-Phosphate R5P Sodium), Vitamin B3 (Nicotinamide), Vitamin B5 (Calcium Pantothenate), Vitamin B6 (Pyridoxal 5-Phosphate Monohydrate), Vitamin B7 (D-Biotin), Vitamin B9 (Folic acid), Vitamin B12 (Mecobalamin), Copper, Chromium (Chromium Picolinate), Iodine (Potassium Iodide)

If you would like any further information please do not hesitate to contact:

James Sinclair-Smith

james@manceandco.com

, as there is 'no safe level of alcohol consumption' (GBD Metastudy, 2016)