Ramblers Walking Holidays, the original experts in guided, group walking adventures, are striding into 2019 with a brand-new multi-media campaign focusing on the unique, immersive experiences that their holidays offer.  With striking images depicting the diversity of destinations on offer, and straplines focusing on the unique experiences that guests enjoy whilst on a Ramblers holiday, the overriding theme is that 'The World is More Beautiful on Foot'.  A number of experiences are highlighted, from exploring local culture, to the adventure of scaling iconic peaks and from discovering hidden corners of new destinations to the sheer serenity that can be achieved when surrounded by the beauty of the natural world.      

The campaign will kick off on 27th December, with activity on Channel Four's AII 4 On Demand and the ITV Hub, as well as across national newspapers, print media and online.   

Commenting, Gemma Chase, Head of Marketing, RWH Travel, says 'At Ramblers Walking Holidays we have been offering exciting and immersive holidays for over 70 years and our new campaign shows that this is just as relevant for today's adventure-seeker as it was when the company was first established.  Our clients range from travellers in their 30s and 40s right up to spritely octogenarians – all of whom are looking for truly memorable, experiential travel adventures.  By exploring on foot, you get a unique insight into a destination, from fabulous scenery and iconic routes to the authentic culture of local villages and cities alike.  There is also the added advantage of the fantastic shared experiences to be gained by traveling as part of a group.  With our expert leaders, many years of experience and huge choice of destinations, Ramblers Walking Holidays offer the perfect combination for those looking to expand their horizons in 2019 and beyond.'    

Ramblers Walking Holidays offers an exciting range of escorted group adventures across the UK, Europe and worldwide.  New additions to the 2019 programme include scaling the slopes of Sicily's iconic active volcano on the Walking Under Mount Etna, Crossing the Andes from Peru to Argentina on Across the Andes and Hiking through lush jungle trails on A Journey Through Malaysia and Borneo.  For those looking for a slightly less intrepid adventure, options include Barefoot walking and yoga on an Alpine Activity Adventure in Switzerland, A walking holiday in the Austrian Spa Town of Bad Hofgastein and combining walking with local food and wines on Cretan Trails and Tavernas and The Wine Villages of the Alsace.  Closer to home, there is also an expanded programme of UK holidays with three new itineraries - the Highlights of the Two Moors Way  (walking the southern edge of Dartmoor and  Exmoor), The Nidderdale Way to see some of Yorkshire's most iconic sites and a new Ironbridge Gorge and Museums route in Shropshire, as well as the newly refurbished Hassness House in the Lake District, with activity-based breaks such as Navigation & Hill Skills and a Women's Activity Week,   

For further information, contact  Ramblers Walking Holidays (01707 331133, www.ramblersholidays.co.uk), view the brochure here or watch the TV campaign here.  

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For further media information please contact:  Sarah Bolam, Anthea Yabsley or Judith Watson on pr@rwhtravel.com or Salvatore (Tony) Maniscalco on salvatore.maniscalco@rwhtravel.com   

Or call: Sarah Bolam: 07714 337756, Anthea Yabsley: 020 8578 6777, Judith Watson: 020 7372 7732, Tony Maniscalco: 01707 386755 

Notes to Editors:   

Company Background:  

Ramblers Walking Holidays was established in 1946 and is the core brand for RWH Travel, the experts in guided walking adventures. Other brands within the group include Adagio holidays – leisurely walking and cultural holidays at a gentle pace and Ramblers Cruise & Walk Holidays – small group guided walking in association with Fred. Olsen Cruise Lines.  In total, the company operates over 200 holidays across over 60 countries worldwide.   

Walking Grades:  

Each of the Ramblers Walking Holidays has been graded to help clients choose their preferred pace, with categories ranging from Grade 1-3/Leisurely (usually two hours walking); to Grade 4-6/Moderate (a combination of full and half day walks); and Grade 7-9/Challenging (full day walks where stamina is key).  On some holidays, there is the chance to experience more than one walking grade with two leaders. Perfect for couples and friends who prefer to walk at a different pace or have different walking abilities.  Adagio holidays, due to their leisurely nature, are generally not allocated a walking grade. 

Special Interest  

To help clients choose the type of walking holiday that will appeal to their interest, holidays are identified by a simple icon system which includes the following categories: Iconic Paths; Continuous Walks; Pioneer; Sightseeing; Hutting & High Level; Multi Centre; Skills & Navigation; Culture & Natural History; Flora & Fauna; Bird Watching; Wildlife; and Experiential.  

Company Mission  

The company's mission is to generate funds for walking charities by the provision of outstanding outdoor activity holidays worldwide.   

With its not-for profit and social enterprise philosophy, the company contributes monies to the Ramblers Holidays Charitable Trust which supports walking related and environmental projects in the UK. The company also funds Heart & Sole - an initiative managed by company staff, with the aim of reaching into the heart of the communities visited both in the UK and overseas.  

RWH Travel also runs The Walking Partnership - an initiative which champions walking at the 'grass roots' level by providing funding and support to walking groups and clubs throughout the UK.   

Ramblers Walking Holidays is the Walking Holiday Partner of the Ramblers, Britain's walking charity which has been pioneering and championing walking and 'rights of way' for over 70 years across England, Scotland and Wales.  

Customers travelling on all holidays operated by RWH Travel are fully protected via the company's membership of ABTA (No V5094) and as holders of an ATOL licence (No 990).  RWH Travel is also a member of IATA, AITO and ETOA.