At the 29th edition of the CIFFT festival (International Committee of Tourist Film Festivals), 'La Ruta de l'Atzar' (The Route of Fate in English) beat 3,000 competitors from a hundred countries to win the title of "World's Best Tourism Film". 

The Director General of Tourism, Octavi Bono, picked up the award at a ceremony held in the Austrian capital of Vienna on Tuesday, 13 November. 

Commissioned by the Catalan Tourism Agency and produced by the Charles Barcelona advertising agency, this video is part of a Catalan government campaign to mark the Year of Cultural Tourism. (2018 has been designated by the European Commission as the European Year of Cultural Heritage.)

The film highlights a series of cultural routes and experiences across Catalonia.

'La Ruta de l'Atzar' has also won awards for best tourism film at international festivals held this year in Germany, Latvia, Bulgaria, Turkey, Catalonia, the Czech Republic and Portugal.

Watch the Route of Fate here.

About CIFFT:

Currently with 16 tourism film festival members and 2 candidates around the world, CIFFT aims to promote excellence in audiovisual tourism promotion and rewards and recognises the best films produced to promote a destination or a tourism product.The organisation's jury is composed of film directors, producers and other professionals in the sector.