To mark Focus' 50th anniversary this year, the company has launched the new – and already award-winning - Boafocus. This extraordinary piece of sculptural design has been created by founder, Dominique Imbert, and joins the world-renowned Focus collection of fires. An elegant curvilinear design, the Boafocus has a charming literary influence, with Imbert being inspired by Antoine de Saint Exupéry's wonderful book, the Little Prince, and a drawing of a boa constrictor that swallowed an elephant. He comments, 'This image struck me a lot when I was a child and I always wanted to make it a stove...'.

A subtle marriage of lines and curves, the new Boafocus model is a gas-tight, central or wall-mounted gas stove, whose feminine silhouette harmoniously occupies a space. It offers a rounded view of the flames thanks to the double-walled hemispherical glass porthole, with its undeniable visual impact, added to by its exceptional performance and remote control mechanism.

• The burner can operate on natural gas or propane.
• Two finishing options: matte black (standard) or grey (option).

SLIMFOCUS: SUITABLE FOR SMOKE-FREE ZONES

Another recent design is the Slimfocus, a DEFRA approved fire which is ideal for urban areas where there are restrictions on wood burning fires and stoves. The Slimfocus is a periscope of flames. Its hearth is either suspended (in which case it can pivot) or supported by a base and fixed in place. Its streamlined shape takes up little space, whether positioned centrally in a room, near a wall or in a corner. Its exceptionally fluid lines make it one of Focus's most stylistically revolutionary fireplaces.

GYROFOCUS: THE ORGINAL

Designed 50 years ago by Dominique Imbert, the Gyrofocus was the world's first 360 degree pivoting fireplace. Since then the award-winning Gyrofocus has featured in some of the world's most prestigious design museums including the Guggenheim Museum, New York and the Museum of Modern Art, Stockholm, as well as projects by Foster & Partners, Snøhetta, Theis & Khan, Chris Dyson Architects and many other leading international practices. This classic piece is still as popular today as it was when it was created in 1968.

The Focus collection includes over 64 models of ceiling, wall, built-in, indoor and outdoor fireplaces, which suit a broad range of residential and commercial spaces. A large number of Focus models are available as wood-burning or gas versions, with a choice of finishes and colours allowing individual customisation to complement customer projects.

Customers can use the Focus Augmented reality app when choosing a fire, which provides  the opportunity to visualise a Focus fireplace in their project.  An essential planning tool for interior designers and architects too, it allows for realistic 3D visualisations. In addition, a specific program allows clients to see the model of their choice from all angles.

Further press information and images from Julienne Webster/Helen Gonzalez at Industry Publicity on

+44 (0) 20 8968 8010 or hq@industrypublicity.co.uk

www.focus-fireplaces.com

About Focus:

Focus founder, Dominique Imbert, created the first 360 degree pivoting fireplace in the medieval fortress town of Viols Le Fort, where Focus still has its HQ today, in the foothills of the Cevennes. Made from a dramatic forged steel hearth, the Gyrofocus has an extended flue, which became the trademark of the company. Having grown from one man beating metal to a growing workforce of nearly 100 in the South of France, the company's reputation for its handcrafted fireplaces has gone global, with Focus being specified by some of the world's leading architects on projects ranging from houses to hotels.

Focus has been the recipient of many international awards in recognition of innovation and design. Most recently Focus was awarded the prestigious Iconic Award 2018. This is awarded by the German Design Council and is an international competition for architects, designers & construction sector. Focus was Winner of the Interior Innovation category.