Hard Rock Hotel Tenerife's impressive man-made lagoon provides the setting for a new party concept for this summer

London, 13 August 2018 - Hard Rock Hotel Tenerife has taken the pool party concept to a new level with the launch of 'Lagoon Party'; a series of events featuring renowned international DJs, acrobatic performances, live musical entertainment and tropical vibes around its huge man-made lagoon located next to the hotel on the edge of the island's south-west coast.

Set to the rhythm of live music by the likes of Eric Morillo, Harry Romero, Sebastian Gamboa, Rudimental, Nervo and Roger Sánchez, as well as saxophonists and percussionists, each Lagoon Party offers ten hours of non-stop fun on alternate Saturdays throughout the summer until October.

After premiering in style earlier this summer, bringing together an average of 2,500 people who gathered to party to live sets by Eric Morillo, Harry Romero and Rudimental among others, Lagoon Party returns on 18 August with Eric Bobo of Cypress Hill, and promises to keep surprising party-goers with new performances and musical sessions every other Saturday until 27 October.

In addition to the live sets by some of today's hottest DJs, guests can expect dancers, live music, floating bars with refreshing cocktails and delicious food at The Beach Club and Munchies Surf Bar at each event.  For an even more exclusive experience, there are three VIP areas that can be booked in advance, including three private Jacuzzis next to the lagoon and a dedicated space on the Hard Rock beach, where a special food and drinks menu will be offered.

The Lagoon Parties are for over 18s and hotel guests have free access to all live events. For non-guests, advance tickets for the Lagoon Parties are 25€ and available to purchase at www.hardrockhoteltenerife.com/events-calendar.aspx

On party days, a special bus service runs from Los Cristianos Station at 2pm and 3pm to Hard Rock Hotel Tenerife, with return services between 8pm and 10pm.  

Deluxe rooms at Hard Rock Hotel Tenerife are priced from approx. £210 on a B&B basis, based on two people sharing. Book rooms at: www.hrhtenerife.com  

Lagoon Parties start at midday and finish at sunset. Dates for the next events are:

• 18 August
• 1 September
• 22 September
• 6 October
• 27 October

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About Hard Rock Hotel Tenerife

Hard Rock Hotel Tenerife is Hard Rock International's second property in collaboration with Palladium Hotel Group, following the opening of Hard Rock Hotel Ibiza in May 2014. The five star hotel, located in on Tenerife's southern coast in Playa Paraiso near Adeje, comprises 624 rooms including 260 suites split across two towers, named Oasis and Nirvana. Facilities include three pools, a lagoon, three tiered kids clubs, as well as signature Hard Rock facilities including a Rock Spa®, Body Rock® gym and world famous Rock Shop®. Guests have a choice of six restaurants, including tapas restaurant Ali-Olé, modern Asian restaurant Narumi, steakhouse Montauk, all-day buffet Sessions, 3rd Half Sports Bar, and The Beach Club at Hard Rock Hotel Tenerife located on the edge of the lagoon. A further five bars offer opportunities for an aperitif, after-dinner drink, freshly brewed coffee or thirst-quenching cocktail or for some of the best views of the island,  rooftop sky lounge bar The 16th, overlooks some of Tenerife's most impressive scenery, from the majestic Teide, Spain's tallest mountain, to the lesser known Canary Island of La Gomera. Hard Rock Hotel Tenerife offers guests an immersive musical experience, relevant to all generations, with an energising event programme of live concerts at the hotel's lagoon-side outdoor stage area, with a capacity of 5,000 people. www.hrhtenerife.com

Hard Rock International

With venues in 74 countries, including 185 cafes, 25 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Palladium Hotel Group:
Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 44 hotels and more than 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates 9 brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, BLESS Collection Hotels, Ayre Hoteles, Only You Hotels, as well as licensed brand Hard Rock Hotels.

The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value.

Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). www.palladiumhotelgroup.com

Editorial Enquiries

Palladium Hotel Group is represented by LOTUS. For more information, please contact Kate McWilliams or Georgina Oakley (phg@wearelotus.co.uk / 02079537470). @We_Are_Lotus