Kuala Lumpur, 23 JULY 2018 - Fashionistas looking to discover the best hotels and bars of the capital during this year's London Fashion Week, which runs from 14 – 18 September 2018, should look no further than the new Academy Hotel, located on the picture-perfect streets of Bloomsbury. The beautiful new design hotel, brought to guests from the world-famous hotel group YTL Hotels, is made up of five converted Georgian townhouses and is the capital's most charming and sophisticated place to stay.

Guests staying at 50-bedroom Academy Hotel during London Fashion Week will be sleeping in one of the UK's coolest redesigned properties, re-opened in July 2018 following a project by YTL Hotels and Champalimaud Designs. The interiors of the hotel thoughtfully blend centuries of history with contemporary city style, from the elegant light-filled bedrooms to the sumptuous and modern marble-surfaced bathrooms. With statement wallpaper, plush armchairs and high king-sized beds, they are the perfect restorative sanctuary after a day celebrating the best of London fashion.

Elsewhere, the property is filled with cosy and characterful nooks and crannies that provide the perfect opportunity for an Instagram-worthy photo shoot, or calm place to relax in between shows. The Alchemy Bar, situated on the hotel's ground floor, is set to be one of London's hippest new drinking dens, where walls are adorned with eye-catching Liberty designed wallpaper and natural light compliments the emerald seating and chic chequered tiles. Alchemist Ilias Chondras will be mixing up his own unique cocktails with a Fashion Week twist – as delicious to taste as they are beautiful to Instagram. If London enjoys an Indian Summer, the Courtyard is the perfect place to relax with one of these refreshing bespoke cocktails, debriefing all the looks and shows of the day with friends.

The Library, which takes design cues from the bohemian Bloomsbury Set that once called this part of London home, is another sophisticated hotel hang out, perfect for bookworms in need of a quiet restorative hour or two. Bookcases are stuffed with literary classics from Virginia Woolf to Charles Dickens, and more modern favourites such as Ian McEwan.

Located several minutes from the British Museum, The Academy Hotel is also placed close to some of the capital's best fine-dining restaurants, cool cafes and galleries, while the Bloomsbury streets are lined with designer boutiques, making it the go-to spot for either a few hours' break from the shows or a restorative night's sleep.

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About YTL Hotels

YTL Hotels owns and manages a prestigious collection of award-winning resorts, hotels, boutique experiences and Spa Villages with a hospitality footprint across Malaysia, Thailand, Indonesia, China, Japan, Australia, France and the United Kingdom, including Pangkor Island Resort, voted the world's best resort in 2003 by Condé Traveller UK. The group also co-owns the Eastern & Oriental Express luxury train. The Gainsborough Bath Spa, the only hotel in Bath to be part of the Leading Hotels of the World's collection of legendary hotels, was named the 2017 Condé Nast Traveller Awards World's Top 100. The portfolio also encompasses the ownership management of a number of Marriott properties in Australia and Kuala Lumpur as well as properties under the brand's prestigious Autograph Collection banner. The Ritz-Carlton, Koh Samui is the latest addition to this partnership. Future plans include the first Ritz-Carlton Reserve in Japan which is set to complement YTL Hotels' master plan for Niseko Village.

With each new experience that it presents, the company strives to embrace and highlight the natural essence of culture, character and tradition of its surroundings. YTL Hotels is the hospitality arm of YTL Corporation Berhad. Visit http://www.ytlhotels.com/for more information and follow us on our social media platforms for #TreasuredPlaces #TreasuredMoments

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IMAGES:

For high-resolution images, please visit www.ytlhotels.com/mediagallery and register for immediate access. For reservations and enquiries, please contact the YTL Travel Centre at +60 3 2783 1000 or email travelcentre@ytlhotels.com.my

FOR MEDIA INQUIRIES:

Geraldine Dreiser

Vice President, Marketing & Communications

Geraldine@ytlhotels.com.my

Jessica Yong

Director, Marketing & Communications

Jessica_Yong@ytlhotels.com.my