23 Jul 2018
Tags: TFE Hotels, TFE, Nightlife Music, Hotel Innovation, Hotel News Australia and New Zealand, Chris Sedgwick
More than 60 hotels in Australia and New Zealand will have a ground breaking new tailored music experience from Nightlife Music as the result of an inspired deal with TFE Hotels.
Nightlife’s cutting-edge music platform will help hotel managers engage with guests, by providing curated on-brand playlisting and an in-venue music request app called crowdDJ®.
Nightlife Music provides curated musical experiences via subscription to more than 7000 pubs, clubs, fitness centres and cruise ships. It launched in Australia 30 years ago and its partnership with TFE Hotels is its first major foray into the hotel accommodation sector.
Nightlife will roll out tailored music at all TFE Hotels in every capital city of Australia and in Auckland, Wellington and Christchurch. There will be cool and contemporary playlists at the new Vibe Hotel in North Sydney, more classic tunes at the new Heritage hotel, Adina Apartment Hotel Brisbane, and sophisticated collections at the new urban resort, The Calile Hotel, in Brisbane (to open in September). TFE Hotels will also be rolling out the facility to stream music into hotel rooms, which is already live at Vibe Hotel Rushcutters Bay and due to be implemented at The Calile Hotel later this year.
TFE Hotels Chief Operating Officer Chris Sedgwick said the move is a game-changer, further amplifying its commitment to providing the best customer experience in an era where guests were accustomed to having excellent music and technology at their fingertips at all times.
“Gone are the days of accepting that dull lobby music will follow you into the elevator and the restaurant with a bland one-size-suits-all sound,” he said.
“This will be like having a DJ follow you around the hotel, creating curated song lists tailored to your location, whether that’s Bondi or Darwin, and to your location within the hotel, from the lobby to the bar or the pool, and with a mood to suit the time of day.”
Mr Sedgwick said that TFE Hotels worked hard to be on the front foot of service delivery in a fast-evolving travel landscape and in an age of disruptors.
“This will help us create a competitive advantage by creating a better experience at our hotels, which you could not get at our competitors,” he said.
“Our research shows that the modern traveller wants more personalisation in order to feel at home when they travel. We know that music creates a sense of experience and that can be very personal. Nightlife provides an excellent technology that allows us to cater to that need.”
Nightlife CEO David O’Rourke attributes the partnership to TFE Hotels’ forward-thinking approach to the customer experience.
“Nightlife has been the leader in commercial music in Australia for almost three decades, servicing the biggest names in the entertainment industry,” Mr O’Rourke said.
“The line between accommodation and hospitality sectors is no longer clear as hotels now have to compete with F&B, where customer engagement is critical.
TFE Hotels is pioneering the power of music as a point of difference in a new age of accommodation offerings, taking it out of the background and fearlessly featuring it like never before. TFE Hotels understands music matters and their guests will notice this even more.”
For more information on Nightlife Music and crowdDJ® visit http://www.nightlife.com.au/
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About Nightlife Music
Nightlife Music is Australia’s premier music subscription service for business and the country’s largest music tech company, combining the best in music and tech to deliver superior customer experiences.
For over 29 years, Nightlife’s investment in innovation and curatorial expertise has increased the value music holds in out-of-home settings, creating a better outcome for artists, rights holders, businesses and end consumers. Currently in almost 7,000 locations across the hospitality, leisure, tourism, event, retail and fitness industries, Nightlife’s platform helps businesses engage with consumers through on-brand playlisting and the in-venue music request app, crowdDJ®
About TFE Hotels
TFE Hotels, headquartered in Australia, is an international hotel group operating in Australia, New Zealand, Germany, Denmark and Hungary. TOGA Far East Hotels (TFE Hotels) was established in 2013 as a joint venture, bringing together two long established businesses, The TOGA Group’s TOGA Hotels, and the hospitality arm of Singapore’s Far East Orchard Limited, controlled by the privately owned Far East Organisation.
With the property development and real estate ownership DNA of both groups, TFE Hotels has earned its reputation as the “developer’s hotelier” and “owners’ operator” with an end-to-end hotel design, development and management capability. Today, TFE Hotels comprises 72 hotels with 10,000 keys in Australia, New Zealand and Europe under six brands, with more than 30 more hotel projects under various stages of development.
- Adina Apartment Hotels in 33 locations in Australia, New Zealand and Europe.
Other locations coming soon include Sydney, Melbourne, Fremantle, Canberra and Munich.
- Medina Serviced Apartments in 4 locations in Australia.
- Vibe Hotels in 9 locations in Australia.
Other locations coming soon include Sydney, Melbourne, Adelaide and Hobart.
- Travelodge Hotels in 18 locations in Australia and New Zealand.
Other locations coming soon include Auckland.
- Rendezvous Hotels in 6 locations in Australia and New Zealand.
- TFE Hotels Collection include Hotel Kurrajong Canberra and Gambaro Hotel Brisbane Australia.
Other locations coming soon include The Calile Hotel Brisbane.
Media Contact
Karryn Wheelans | Nightlife Music | +61 7 3858 2595 | +61 431 151009
Natasha Granath | TFE Hotels | +61 2 9356 1048
