16 Jul 2018
Award-winning, design-lead hotel group Ovolo Hotels has taken its communication strategy global, appointing agencies across Australasia, South East Asia, United Kingdom and North America.
Ovolo has appointed two PR agencies in Australia: Kate & Co., who will lead the key brand pillars of fashion, art, music and travel, and The Cru Media who will head up the food and beverage portfolio.
Stephen Howard, Director of Marketing at Ovolo Hotel Group, says Ovolo has become one of the world's most disruptive hotel brands thanks to an in-depth understanding and appreciation of local markets.
“We are inspired by our surrounds, infusing the best elements of each city – design, art, music, food, and culture – into our hotels.
“Ovolo's new global communication strategy will complement our mission to build brand positioning and awareness, particularly in new key target markets such as South East Asia, New Zealand, United States and the United Kingdom,” Howard said.
Kate & Co.'s unparalleled media networks across Australia and New Zealand will perfectly fit with Ovolo Hotels and the groups new brand which combines contemporary design, co-working and compact private and shared accommodation, Mojo Nomad.
Kate & Co. Managing Director Kate Keane comments:
“The Ovolo Group has built its success on its unique approach - everything they do and offer is grounded in their values of being fabulous, unconventional and never boring; a perfect fit with our Kate & Co. business ethos.
“We look forward to working collaboratively with the Ovolo team and their other agencies to build strategic PR and influencer engagement campaigns that deliver impressive results,” Keane said.
Ovolo's innovative approach extends beyond the hotel rooms with their restaurant and bar offerings – including hatted Monster Bar & Kitchen (Canberra), acclaimed Chef Anthony Hales' Salon De Co (Brisbane) and Australia's first 100% plant-based hotel restaurant Alibi (Sydney).
“Ovolo is one of the most exciting and innovative hotel brands in the world, and we are delighted to be working across the group's restaurant and bar portfolio,” said Jeanine Bribosia, Founder and Director of The Cru.
“Food and drink are integral to any hotel guest experience, but Ovolo's bars and restaurants have unique identities and stories which we cannot wait to share with a wider audience. We look forward to collaborating with Ovolo and Kate & Co. in building strategies across this very exciting hotel group.”
Katherine Amara Agency has been appointed to manage local Hong Kong and South East Asian communications. Ovolo currently has three hotels in Hong Kong under both the Ovolo and Mojo Nomad brands with a fourth hotel to open in the 3rd quarter of this year under the Mojo Nomad brand in the heart of Central. Additionally, Ovolo Central will see a major evolution including new suites, public areas and a new F&B concept whilst Ovolo Southside alongside its restaurant Komune will also get a refresh to rooms and public areas.
Specialist travel and lifestyle agency WEILL has been appointed to service the North America and United Kingdom markets. Both have been identified as influential inbound markets for Australia and Hong Kong, which makes them critical targets from a development and expansion perspective.
"We are thrilled to be a part of the Ovolo team and to spread awareness of this unique brand whose values - in every sense of the word - really make so much sense to today's sophisticated traveller," said Geoffrey Weill, President of WEILL.
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For further information and imagery requests, please contact:
Stephen Howard
Director of Marketing Ovolo Hotel Group
t +61 2 9331 9068 m (AUS) +61 435 106 187 m (HK) +852 9764 9320
e stephen.howard@ovolohotels.com
About Ovolo Hotels
Ovolo Hotels is an independent hospitality company that owns and operates a collection of individually designed hotels. Founded in 2002, Ovolo is a family owned and privately-operated business with a charitable core. The company now runs four hotels and a serviced apartment in Hong Kong, and six hotels across Sydney, Melbourne, Brisbane, and Canberra. Ovolo has also recently launched a new brand Mojo Nomad, in Aberdeen Harbour Hong Kong. Mojo Nomad is a cohabitation concept for global nomads that combines travel, lifestyle and community at its core and will be entering the Australian market in the near future.
