And CEO personally thanks former Dragon with unique ultra-personalised alcoholic jams made especially from his favourite drink.

Joyful and Mellow has won the Small Business Sunday award, an event organised by Theo Paphitis himself and promoted on his Twitter account under #SBS. Founded in 2016, the luxury alcoholic spread company started out selling just the one flavour of Merlot. Through the #SBS event, Theo reviews and chooses his most favourite small businesses, offering his own Twitter gravitas as a powerful platform for start-ups.

Joyful and Mellow CEO Carmen Beese stated, “The fact that Theo organises the event himself, and that he personally handpicked Joyful and Mellow, leaves me at a loss for words. It is absolutely thrilling when you see your own business venture receive this kind of recognition. It is a truly powerful validation.”

Carmen went on to develop her own take on Theo's favourite drink, Metaxa, the first Greek brandy created in the 19th century. Joyful and Mellow went on to perfect a process and sent the former Dragon a handful of bespoke jars as a thank-you gesture for the nomination and eventual win. The CEO was then surprised when she received a letter from Theo thanking her for the special gift.

This is not the only award Joyful and Mellow went on to receive in 2018. Carmen Beese also accepted an award from WOW Championing Working Women, a campaign spearheaded by Jacqueline Gold CBE, chief executive of Ann Summers, which aims to recognise the achievement of women in business by selecting the most interesting businesses run by women in the UK.

The company saw strong interest for their Merlot proof-of-concept and, soon after, branched out developing flavour after flavour of alcoholic goodness. From their Prosecco with edible gold bestseller all the way to Brandy and Irish Cream “the ethos,” Carmen continues, “is to journey through the multitude of ways that we experience our favourite alcoholic drinks. They are authentically alcoholic rather than merely flavoured like the drink.” From the single flavour initially, Joyful and Mellow currently boasts of 17 fully-fledged flavours, some of which are seasonal, and are already at work developing two new recipes.

ENDS

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