27 Feb 2018
W Taipei's WOOBAR is officially back and is ready to lead Taipei's innovative cocktail culture to the next level with its restyled, refreshed and reenergized bar design and programs. To continue with the property's design narrative of “Nature Electrified”, W Taipei collaborated with G.A Design from United Kingdom again, to amp the narrative a notch higher, presenting “Electrified Nature”.
To bring “Electrified Nature” to life, the new WOOBAR features woodcraft floor, leather furniture and brass metal decoration for that raw edginess. The bar is flanked at one end by a green ceramic wall with traditional Koji Pottery technique (traditional Taiwanese pottery with colored glaze) along with a fireplace, and at the other end above the VIP booth with Green Petals. The giant geometric art installation is designed by Studio Sawada Design from Japan and made completely of green-colored paper, representing nature in all its glory. The refreshed WOOBAR also features a new DJ console and state-of-the-art sound system.
Alongside its revamp, W Taipei is also partnering Justin, Yu-Ying Chou, the first Taiwanese designer who has presented at 2017 New York Fashion Week to design WOOBAR talents' attire. Inspired by the idea of an “urban campsite”, Justin used camp fire, square knots, and various nature colors - green, yellow, caramel amber, navy blue, black and red to design stylish working attires to showcase the fashion DNA of W brand.
Besides interior and fashion design, let's not forget the essential elements of a great bar: cocktail culture. W Taipei's Chief Mixologist Alex Lee created “WHAT THE FOUR”, a selection of four cocktails that link to the theme “Electrified Nature”. “FIRE” is inspired by campfire, using different spices and smoked fragrance to stimulate taste buds; “FUN” represents the W brand's bold and fun lifestyle. For “FRESH”, Alex uses various local fruits such as wax apples, dragon fruits, mangos to freshen up your day; and “FOREST” brings out the elegant herbal flavors and use thyme, lavender, chrysanthemum and more herbs and flowers to showcase refined cocktail presentation.
To celebrate the restyled WOOBAR, a brand new food menu curated by W Taipei Executive Chef Joshua Marshall and Sous Chef Stone Hsu is also presented. Including “Sous vide BBQ beef short rib slider”, “Chili marinated chicken quesadilla”, “El diablo hot dog” and Taiwanese gourmet “Grandma's lou rou fan” (braised pork rice with foie gras) and “Formosa niu rou mien” (beef boodle soup).
W Taipei WOOBAR
10F, 10 Zhongxiao East Rd., Sec. 5, Xinyi Dist., Taipei, Taiwan
+886 2 7703 8887
About W Taipei
W Taipei, which opened to the world on Valentine's Day of 2011, is ideally situated in the midst of the buzzing Central Business District of Xinyi. Destined to become a stylish meeting place for Taipei's trendsetters, business leaders and discerning world travelers, W Taipei is one of the city's largest luxury hotels, with 405 guestrooms showcasing spectacular urban views and views of the city's iconic Taipei 101 building. The hotel's design theme, “Nature Electrified” underscores all of its key features, from the signature restaurants and lounges to guestrooms that are each designed as private, quiet sanctuaries filled with natural materials, lush amenities and modern conveniences. For reservations and more information, please visit www.wtaipei.com .
About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 53 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests' lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand's provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand's super-charged energy celebrates guests' endless appetite to discover what's new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry's award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
About Just in Case
After having trained as a men's and ladies' fashion designer in Milan, Justin, Yu-Ying Chou graduated from Domus Academy with an MA degree in 2005 and presented his men's label “Just In Case” at Tokyo Fashion Week in 2013, 2014 and 2015. Aside from designing his own label, Justin is also the designated designer of many notable stylists and celebrities. His works can be seen on many concert productions and large-scale fashion shows. Due to his distinctive style, he is often offered collaboration opportunities and is considered an up-and-coming star designer in the industry. "Just In Case specializes in designs that are not only profitable but creative and unique. Justin Chou is dedicated to creating fusions of the east and west, past and modern, but timeless, with intense impact. All his designs present unique handmade textures and concepts to meet those fashion philosophies." Justin Chou's “Just In Case” brand has evolved into an internationally renowned and award-winning brand. "
Justin Chou is the first Taiwanese designer who walks the official schedule of New York Fashion Week and will continue to have his new show on at the upcoming NYFW SS 2018
