Mango PR is delighted to have been appointed UK PR agency of record for The Calcot Collection, effective from 1 February 2018, following a competitive pitch process.

Mango PR's brief spans the collection of boutique luxury hotels, which includes Calcot and Calcot Spa, Barnsley House, The Village Pub and The Painswick, in the Cotswolds, as well as the Lord Crewe Arms in Blanchland, Northumberland. Mango will be responsible for executing a creative and commercially-minded campaign that strengthens consumer awareness around each individual hotel, as well as building The Calcot Collection brand.

On the appointment, Mango PR Director and Co-Founder Lucinda Buxton commented, “We are thrilled to have been appointed by The Calcot Collection. All the hotels are bursting with character and style, from the individual staff members to the brilliant interior details. They are very much of our times; fun, local, relaxed – yet at the same time perfectly personalised with superb service. This is exactly the feel that people are looking for, in order to maximise their valuable spare time. Our campaign is designed to bring these qualities to the fore and bring them to the attention of the next generation of guests.”

The news marks an exciting year ahead for The Calcot Collection, including investment and enhancements to the 35-bedroom Calcot and Calcot Spa near Tetbury, which was the very first hotel launched within the collection. Enhancements are also nearing completion at the six-bedroom Village Pub, renowned for its great British gastronomy in the heart of Barnsley. Located just opposite, Barnsley House will be celebrating the centenary of Rosemary Verey in 2018, who redesigned the gardens in the 1950s, to critical acclaim and global interest. Meanwhile, The Painswick with its 'sweet sixteen' bedrooms and 'contemporary-contradiction' cuisine, will be hosting a series of immersive experiences, starting with a Gin Laboratory on 24 February and 14 April 2018. In the North, The Lord Crewe Arms, a character filled destination restaurant with rooms, has started 2018 as it means to go on, as the Good Pub Guide's Inn of the Year.

Richard Ball, Executive Chairman of The Calcot Collection commented, “We are hugely excited to be partnering with Mango PR on a new campaign to invigorate the approach for 2018. We believe that Mango PR have exactly the right innovative approach and flair needed to establish our brand credentials of the five-strong group of unique and distinct properties that have developed around the Calcot flagship, founded 33 year ago.”

The appointment follows hot on the heels of a series of appointments intended to reshape Calcot's approach to marketing. Claire Wilson was appointed Group Marketing Manager after six years as Marketing Communications Manager and Digital Marketing Manager for Raymond Blanc OBE and Le Manoir aux Quat'Saisons. More recently Jo Dixon, leading in Art Direction and Graphic Design with experience across the globe was secured to add stand out vision to the Calcot Collection's graphic direction, and Nicky Woodman, a graduate of the 10 out of 10 training scheme was promoted from Assistant Manager at The Painswick to work alongside Claire as Marketing & Communications Executive. Sally Barker continues as Business Development Manager across the group.

Richard added that maintaining a fresh creative approach to marketing was a key element of the company's wider strategy over the next five years, and the new team and partners were fully equipped to drive the continued success of the group.

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About The Calcot Collection
Boutique and unique, The Calcot Collection serves up serious style with substance and superb service. Guests can expect a warm welcome, sumptuous spas, immersive experiences, beautiful bedrooms, fantastic food and the very best of British, from North to South. The Calcot Collection encompasses The Village Pub, Barnsley House, The Painswick, Calcot and Calcot Spa in the Cotswolds and The Lord Crewe Arms in Blanchland, Northumberland.

About Mango PR
Mango PR is an independent travel PR company with a team of 30 international, professional, creative and forward-thinking people in London, Singapore and Hong Kong offices.

Media Enquiries
Please contact the Mango PR team: calcotcollection@mangopr.com or call the office on 0207 421 2503.