Siren Communications, Canada's leading travel and tourism public relations firm, announced that they have been appointed Canadian PR agency of record for Hotel X Toronto at Exhibition Place, a new luxury hotel and recreation complex overlooking Lake Ontario. Hotel X Toronto, slated to open in the summer of 2017, will feature 404 luxury guest rooms, a ballroom with views over the lake, two screening rooms, two swimming pools, seven bars, restaurants and lounges – including the three-storey rooftop “Peregrine SkyBar” – destined to become a Toronto landmark due to its unparalleled views of the city skyline and lake.

According to Ann Layton, Founder and CEO of Siren Communications, Hotel X Toronto will be an exciting addition to the city. “The recreational facilities and location of Hotel X Toronto make it an urban resort, and yet its location downtown on the Exhibition grounds mean that guests have easy access to concerts, sporting events, the new Ontario Place recreation facilities, theatre and shopping, and of course, the CNE.  We are thrilled to be part of the Hotel X Toronto team.”

The Hotel X Toronto complex will also feature one of the finest indoor and outdoor athletic facilities in the GTA, the 90,000 square-foot Ten X Toronto. Members of Ten X Toronto will have access to four indoor tennis courts, nine glass back squash courts, state of the art Technogym equipment, yoga, cycling and pilates studios, a golf simulator and more. Guests of Hotel X Toronto will have direct access to the entire facility at a minimal daily fee.

“Business travellers who are serious about fitness, wellness or a healthy, balanced lifestyle will love this hotel.  I know personally how important it is to work out while on the road, and the facilities at the Ten X Toronto are unmatched in the downtown core,” added Layton.

Hotel X is owned and operated by the Library Hotel Collection, renowned for its award-winning luxury hotels in New York City, Budapest and Prague.  Hotel X Toronto is the collection's first property in Canada, and it will offer the same dedication to service that has made its sister properties perennial favourites with TripAdvisor members.

For more information on Hotel X Toronto, visit www.hotelxtoronto.com

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About Siren Communications
Siren Communications Ltd. is Canada's leading public relations agency specializing in luxury travel and tourism. An internationally focused, multi-lingual company based in Toronto, Siren Communications represents clients in over 25 countries, including Aria Hotel Budapest, Aria Hotel Prague, Auberge Saint-Antoine, Barbados Tourism Marketing Inc., The Crane Resort, Dominican Republic Tourism Board, Exclusive Resorts, Gansevoort Hotel Group, Hotel X Toronto, Silversea Cruises and TradeWinds. Siren Communications has strong roots in the hospitality sector, a deep understanding of the industry and a commitment to service that sets it apart.

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