Etihad Airways partners up with Ink for new travel media.

The 'World's Leading Airline' for five consecutive years, chooses Ink to create their inflight media.

(Abu Dhabi and London) It was announced that Etihad Airways, also known as the National Airline of the United Arab Emirates, has signed a deal with the world's leading travel media company Ink for its new inflight media.

The airline that won the accolade of 'World's Leading Airline' at the World Travel Awards for five consecutive years, will be launching a new inflight magazine in March 2017 with Ink to once again enhance the onboard experience for its loyal customers.

Peter Baumgartner, CEO of Etihad said: “Everything we do at Etihad is about providing unparalleled luxury. Ink is working on a new magazine that we are excited to announce will be cultured, warm and considerate to reflect the expectations that high-class leisure and business travelers enjoy from Etihad.”

Michael Keating, joint CEO of Ink added: “One of the many things we admire and share about Etihad Airways vision is their goal is to be a truly 21st century, global airline, challenging and changing the established conventions of airline hospitality. At Ink we pride ourselves on the award wining travel media that we create, and together, we are investing in and creating the most agile and creative editorial and ad sales team. We relish the opportunity to work together.”

Atlas Magazine is edited by Simon Kurs (former Editor of easyJet Traveller Magazine)

About Etihad Aviation Group: Etihad Aviation Group (EAG) is a diversified global aviation and travel group comprising four business divisions – Etihad Airways, the national airline of the United Arab Emirates, Etihad Airways Engineering, Hala Group and Airline Equity Partners. The group has minority investments in seven airlines: airberlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional. From its Abu Dhabi base, Etihad Airways flies to, or has announced plans to serve, more than 110 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of over 120 Airbus and Boeing aircraft, with 204 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777Xs, 62 Airbus A350s and 10 Airbus A380s. For more information, please visit: etihad.com

INK
Founded in 1994 in London, Ink is the world leader in travel media. With a staff of more than 300 people, Ink creates award-winning media for the world's biggest and greatest airlines, rail partners and travel companies. These unique partnerships allow more than 775 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through travel magazines, online, and mobile devices.

Ink's work has been recognized with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia.

In addition to its headquarters in London, Ink has offices in Singapore, Miami, New York, and São Paulo.