10 Apr 2017
Tags: #cirque, #Cirquedusoleil, #circus, #acrobats, #Vegas, #LasVegas, #Entertainment, #Music, #gymnastics, #theatrics, #brazil
Las Vegas – Cirque du Soleil is pleased to announce the appointment of Ideas4Brand Ltd as its international representation firm in Brazil. With seven permanent resident shows based in Las Vegas, Cirque du Soleil has tasked Ideas4Brand Ltd with generating brand awareness through sales representation, as well as ancillary marketing and public relations initiatives.
For the past 24 years, Cirque du Soleil has held firm its place as Las Vegas' leader in live entertainment, and has continued to evolve and heighten the customer experience by delivering memorable experiences that integrate state-of-the-art technology, creative concepts, and awe-inspiring human performance.
Currently, Brazil serves as the number four source of overseas visitation to Las Vegas, and therefore remains a highly-important market for international initiatives. This new venture with overseas representation demonstrates Cirque du Soleil's understanding of the value of the Brazilian traveler.
“Cirque du Soleil is an international brand that transcends language and cultural barriers, and it is only fitting that we invest our resources with in-market experts abroad,” said Jerry Nadal, senior vice president of the Resident Shows Division for Cirque du Soleil.
Ideas4Brand Ltd headed by its Director, Maria Camilla Alcorta, will look after travel trade product development, contracting and training and will build and support more direct relationships with key wholesale partners as well as grow interest in the Cirque resident shows in Las Vegas.
The Ideas4Brand Ltd team will also work with consumer and trade journalists as well as media influencers to educate and generate awareness on the unique resident show products that, unlike touring shows, can only be seen in their permanent and elaborate custom-built theatres in Las Vegas.
“We are thrilled to add such a strong brand like Cirque du Soleil to our client portfolio,” said Alcorta. “Having represented Las Vegas for so many years, I have seen first-hand how popular the brand is within the destination itself and in our own corner of the globe. We are confident that we can help share the unique world of Cirque du Soleil throughout our South American market.”
ABOUT CIRQUE DU SOLEIL®
From a group of 20 street performers at its beginning in 1984, Cirque du Soleil is now a major Quebec-based organization providing high-quality artistic entertainment. The company has close to 4,000 employees, including 1,300 performing artists from close to 50 different countries. Cirque du Soleil has brought wonder and delight to more than 160 million spectators around the world, performing in 400 cities in 60 countries on six continents.
In Las Vegas, Cirque du Soleil has seven permanent resident shows. These productions include Mystère at Treasure Island, “O” at Bellagio Resort & Casino, Zumanity at New York-New York Hotel & Casino, KÀ at MGM Grand Hotel & Casino, The Beatles™ LOVE™ at The Mirage Hotel & Casino, MINDFREAK® LIVE! at Luxor Hotel & Casino and Michael Jackson ONE at Mandalay Bay Hotel & Casino.
For more information, visit the Cirque du Soleil website at https://www.cirquedusoleil.com/las-vegas. Like us on Facebook or Tweet us: @Cirque
Sales Contact:
Patricia Niscior, CTC
Director of International Sales
Cirque du Soleil – Las Vegas
702-728-6365
patricia.niscior@cirquedusoleil.com
Maria Camilla Alcorta
Director, Ideas4Brand Ltd
Brazil Representative Office for Cirque du Soleil
Media Contact:
Jenelle Jacks
International Marketing and PR Manager
Cirque du Soleil – Las Vegas
702-858-0379
