London, 24 February, 2017: Skift Inc. is delighted to announce its first-ever European Forum, which will take place on 4 April 2017 in London. Skift Forum Europe will be held at Tobacco Dock, and will be one of the largest creative business forums in the global travel industry.

Skift Forum events have established a world-wide reputation as the 'TED of travel' since it held its inaugural conference in New York in 2014. In this full-day event in London, Skift Forum Europe will feature CEOs of Kayak, InterContinental Hotels Group, Norwegian Air, Skyscanner, Design Hotels, as well as thought leaders from the worlds of travel, hospitality and technology, including executives from game-changing global brands such as Google, TUI and Trivago.

The Forum is focused on top marketers, strategists and technologists and its roster of speakers will continue to expand in the weeks to come. The aim of the conference is to inspire travel professionals about the creative potential of the world's largest industry in a series of short, punchy, interactive sessions.

Says Rafat Ali, CEO and Founder of Skift: “Our intention when we started Skift, nearly five years ago, was to provide a platform which would deliver insightful and surprising news across all sectors within travel. We have the same philosophy when it comes to our conferences. It's important to us that attendees come away with innovative intelligence, with preconceived ideas challenged and feeling fired up to apply new learning to their current projects." 

Skift launched in 2012 in New York and, from its inception, the platform has been focused on reporting and helping the travel industry understand the latest trends in traveller behaviour. From the two founders, the company has grown to a team of 36 - the largest business-intelligence brand in travel. 

Event sponsors include Sojern, UrLife, Mileslife, VisitJordan, ContentSquare, Travelsify and London & Partners, to name a few.

For more information about Skift Forum Europe, to register, or to become a sponsor, visit http://forum.skift.com/ or email forum@skift.com.

ENDS

Press: For further information or high-res photography call Virginia Webb at Travel PR on 020 8891 4440 or email v.webb@travelpr.co.uk.

About Skift

Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world's largest industry. Skift identifies and synthesizes existing and emerging trends in its daily coverage of the global travel industry and through its Skift Research Reports. Skift produces Skift Global Forum annually to bring together over 1,000 of the most influential professionals in the travel industry to discuss the future of travel.