New York — CityPASS, the company that specializes in packaging discounted admission to the most iconic attractions in 12 North American destinations, recently announced the debut of New York C3®, a mobile pass concept that allows a more customized approach to vacation planning.

CityPASS booklets typically contain a set number of attraction admission tickets that visitors can use over a period of nine consecutive days (14 days for Southern California CityPASS admission cards). The New York C3 mobile pass puts a slightly different spin on this popular concept. It allows users to select any three attractions from a curated list of 10 must-see New York City sights:

• The Empire State Building Experience
• Top of the Rock® Observation Deck
• American Museum of Natural History
• 9/11 Memorial & Museum
• Statue of Liberty and Ellis Island
• The Metropolitan Museum of Art
• Circle Line Sightseeing Cruises
• Intrepid Sea, Air & Space Museum
• Guggenheim Museum
• Hornblower Sightseeing Cruises

“As always, we've handpicked the very best attractions to showcase on the pass,” explained Megan Allen, CityPASS president and CEO. “C3 is ideal for shorter-stay visitors who don't have time to squeeze in all of New York City's top spots, as well as repeat visitors who have experienced New York before and have a shorter list of must-see attractions and travelers who want a customized vacation experience.”

Unlike the original New York CityPASS ticket booklet, New York C3 isn't a booklet at all. Available for purchase only through citypass.com, it's a mobile pass that travelers carry on their smartphones. (Those without smartphones can opt to print out a voucher containing the barcode for their C3 purchase.) The visitor then uses that barcode to visit three top Big Apple attractions. The selected sights can be visited in any order and do not need to be identified at the time the pass is purchased.

The New York C3 mobile pass costs $74 for adults and $54 for children, age 4-12. Visitors using the pass save up to 25 percent off the cost of purchasing individual admission tickets. Each pass is valid for nine consecutive days, starting with the first day of use.

Since 1997, CityPASS ticket booklets have been making vacations easier, happier and more affordable. The booklets, which save travelers up to 50 percent off admission to a destination's top attractions and allow visitors to bypass some main-entrance ticket lines, have a 98 percent customer recommendation rating. CityPASS booklets are available for New York City, Southern California, Atlanta, Boston, Chicago, Dallas, Houston, Philadelphia, San Francisco, Seattle, Tampa Bay and Toronto. Visit CityPASS.com to learn more.

Prices and programs subject to change. CityPASS® is a registered trademark of City Pass, Inc., and the exclusive property of City Pass, Inc.