Tamworth's newest 4.5 star hotel – Mercure Tamworth - was officially opened on Friday 10 February with a ceremonial plaque unveiling led by the Honourable Barnaby Joyce MP, Deputy Prime Minister, Minister for Agriculture and Water Resources and Federal Member for New England, together with Danesh Bamji, General Manager Franchise Australia, AccorHotels and John McClelland, President, Wests Entertainment Group.

Wests Entertainment Group will operate the three-storey, 52-room Mercure Tamworth in partnership with AccorHotels - a welcome addition to West Tamworth League Club on Phillip Street.

In officially unveiling Mercure Tamworth, the Honourable Barnaby Joyce MP commented that the new partnership between AccorHotels and Wests Entertainments Group signifies a confidence in the region's economy and potential for tourism growth.

The Honourable Barnaby Joyce MP, said “This $12 million investment recognises the opportunity Tamworth offers as a regional city and creates 35 local jobs, as well as a brand new hotel for Australia's country music capital.

“Wests Entertainment Group has a 50 year history in Tamworth and this latest investment with a major operator like AccorHotels recognises that Tamworth offers prime business opportunities as a major tourism growth centre.

“We must decentralise and spread job opportunities across Australia because it's not just homebuyers who get more value for money in regional cities there are significant savings for both government and business, ”concluded Mr Joyce.

General Manager Franchise Australia, AccorHotels, Danesh Bamji said, “We are delighted to officiate the hotel's opening with the Honourable Barnaby Joyce MP and congratulate Rod Laing and his team at Wests Entertainment Group on the completion of this exciting hotel project.

“Mercure Tamworth compliments AccorHotels' existing economy hotel, the ibis Styles Tamworth and joins a network of more than 40 Mercure hotels across Australia and over 700 worldwide,” concluded Mr Bamji.

CEO, Wests Entertainment Group, Rod Laing, said “In addition to enhancing our existing facilities to the benefit of our current members, the Mercure Tamworth's opening will attract new business opportunities and leisure guests to the New England region.

“We are extremely excited to be partnering with AccorHotels. We believe the hotel will guarantee a new accommodation experience for those visiting Tamworth and the region any time of the year,” concluded Mr Laing.

The internationally-branded midscale hotel is located within the League Club's precinct which offers food and beverage outlets, entertainment venues, a stadium, gaming and conferencing facilities. Hotel guest facilities include a heated swimming pool, gymnasium, meeting rooms, a shuttle bus service and direct access to the Leagues Club.

To book a stay at Mercure Tamworth, visit www.accorhotels.com

ENDS

ABOUT MERCURE

With Mercure, AccorHotels offers hotels that are all different and rooted in their local community. 

Mercure is the only midscale hotel brand that combines the strength of an international network with a strong quality commitment and the warm experience of hotels that are rooted in their local community. Mercure hotels are managed by enthusiastic hoteliers and welcome business and leisure travelers across the world. Mercure has over 740 hotels in 56 countries. They are ideally located in city centers, by the sea or in the mountains.

mercure.com| accorhotels.com

ABOUT ACCORHOTELS

AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome.

Over 180,000 women and men in 3,700 AccorHotels establishments look after thousands of guests every day in 92 countries.

AccorHotels is the world's leading hotel operator and offers its customers, partners and employees:

- its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);

- a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;

- a powerful marketplace and loyalty program Le Club AccorHotels

- almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.

Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)