Rome, Italy (November 23, 2016) Viking Cruises is delighted to launch Debenhams spring/summer swimwear collection on board the Viking Sea. The latest designs from the department store will be unveiled to fashion press during an exclusive catwalk show in the ship's luxury spa. The elegant 930-guest ship will also serve as the location for a photoshoot of the entire collection. 

This is an ideal match as Viking knows its guests like to shop for their holiday wardrobe, including swimwear, at stores like Debenhams, where they can find everything they need under one roof.

“We're thrilled to be working with Debenhams because we know our guests often shop there for clothes and swimwear for cruises and other holidays. The Viking Sea is the perfect place to launch the collection, it will provide a stunning backdrop for the photoshoot, while the deluxe spa with its unique Norwegian snow grotto and is a spectacular space for the catwalk show”, explains Wendy Atkin-Smith, Managing Director of Viking Cruises UK.

Debenhams will show new swimwear designs from its portfolio of Designers at Debenhams, featuring top brands including Butterfly by Matthew Williamson, Floozie by Frost French, J by Jasper Conran, Reger by Janet Reger and Debenham's own Red Herring. 

“It is great to be partnering with Viking Cruises to showcase our swimwear collection on board such a stylish and glamorous ship. Debenhams is now number one in the swimwear market in terms of market share.  Our vast offering across Designers at Debenhams and additional own brands enables us to capture trends in a variety of styles with options for every body shape”, explains Christine Morgan, Head of PR, Debenhams.

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About Viking Cruises

Viking Cruises offers culturally-enriching, destination-focused river and ocean cruises for travellers curious about the world, its rich culture and varied history. Viking Cruises takes its guests on curated, elegant voyages along some of the most iconic rivers in Europe and the Far East allowing a unique window on inspiring destinations and rewarding experiences. Featuring on board cultural enrichment and included shore excursions, Viking's journeys are competitively priced for genuine value. 

Since its 1997 inception the company has grown to become the world's leading operator with a fleet of over 60 vessels. Having christened its second ocean ship, the Viking Sea, in May Viking Cruises will build a further 4 ships by 2020 bringing their Ocean fleet to a total of 6 ships. The sophisticated state-of-the-art Viking Ocean Ships can host 930 guests on itineraries that start from the brand's homeland in Scandinavia and the Baltic through to the Western and Eastern Mediterranean. Viking has consistently won customer-voted and industry-recommended awards including 15 in the last 12 months alone, such as the Best River Cruise Company at the Times and Sunday Times Travel Awards and Best Overall Cruise Company at the Food and Travel Awards. In addition, the Travel Bulletin Awards named Viking Best River Cruise Company whilst at the Condé Nast Traveller Reader Awards Viking was included in the top 3 for the Small Ship Category.

For additional information on Viking's River and Ocean offering, contact Viking Cruises 020 8780 7995 or visit the company atwww.vikingcruises.co.uk

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