July 2016

Sugar Beach, A Viceroy Resort on the scenic Eastern Caribbean island of St Lucia has launched a special “Brexit Basher” guarantee for British travellers to help combat exchange rate fluctuations in wake of the UK's Brexit vote.

British travellers booking before 31 August 2016 will enjoy a “Brexit Basher” frozen exchange rate maintaining values at pre referendum highs.

Reservations can be made directly through guest's preferred Tour Operator, Travel Agent or directly to the resort by contacting the reservations team at Sugar Beach, A Viceroy Resort on email sb.reservations@viceroyhotelsandresorts.com  or by telephone +1 758 456 8000. 

The “Brexit Basher” frozen rate will also be applied to all food and beverage (including meal plans), spa treatments, watersports and other resort based activities such as personal training and fitness classes and will appear as a resort credit at check out. (Airport transfers, third party tours and excursions and currency exchanges are not included.)

The offer is valid for travel from 01 August 2016 to 04 January 2017 and is applicable to new bookings only.

Andre Boersma, General Manager at Sugar Beach, A Viceroy Resort commented:

'We anticipated the sharp drop in the exchange rate between the British Pound and the US dollar following the referendum vote and we wanted to do something to protect our British guests from these currency fluctuations. We hope our British guests will take advantage of this exchange rate freeze and continue to travel to our stunning resort. Sugar Beach is the perfect place to escape from the politics they are facing back home.'

-Ends-

Press Contact

Molly McDaniel                                              

Director of PR

Sugar Beach, A Viceroy Resort                                  

Telephone: +1 758 456 8000                                      

Mobile: +1 758 485 1464                                            

Email: Molly.McDaniel@viceroyhotelsandresorts.com      

OR

Kirsten Mills/Alicia Lowes/Amanda Rosenhagen

Sadler&co

Telephone: +44 207 581 4111

Email: kirsten/alicia/amanda@sadlerandco.com

www.sadlerandco.com

Notes to Editors

Sugar Beach, A Viceroy Resort, sits under the gaze of the UNESCO World Heritage listed Pitons. With 86 rooms, cottages, bungalows and luxury villas, overlooking the sparkling waters of the Caribbean Sea, the resort offers a setting of unparalleled beauty and tranquility. The property, formerly known as The Jalousie Plantaton, rebranded and relaunched at the end of November 2012 following a multi-million pound refurbishment. Since then, Sugar Beach has put the island on the map offering a truly luxury product in the most sensational location.