Little Emperors, the industry's most accessible and competitive hotel bookings offering, launches their new app: MYLE (My Little Emperors).

Little Emperors has strategically selected luxury hotels that best suit their membership demographic, who are travelling on both business and leisure. Present in most cities, Little Emperors holds relationships with a business, a luxury and a boutique property. The hotel rates are negotiated through the high volumes – bulk collective purchasing - channelled into the selected properties.

A Little Emperor's rate can either be a direct reduction from the hotel's online best available rate, or a fixed corporate rate valid throughout the calendar year. Rates can be as low as 70% off the best available online rate.

Simply put, the raw rate is passed direct to the consumer, with a £20 per booking fee and an annual membership to the scheme from £200 per member.

The rates are non-commissionable, securing the lowest available rates for Little Emperor members and corporate affiliations.

Little Emperor Membership Advantages:

Unlike hotel booking websites or credit card concierges, members of Little Emperors enjoy the following:

 Flat corporate-level rates that are significantly lower than those publicly available and don't fluctuate depending on the time of year

 Most rates are fully refundable and are paid directly to the hotel, giving members the flexibility they need when plans change

 Many LE hotel partners offer members added benefits such as complimentary breakfast, complimentary minibar, complimentary WiFi, late check-out and more

 Little Emperors bookings are direct with the hotel enabling the client to benefit from the hotel's own loyalty programme

 Members report saving the cost of annual membership (£200 + £20 booking fee per transaction) in just one night's stay

 Little Emperors is tried and tested; having been established since 2008, the company now has 30,000 active members

Introducing Little Emperor's app: MYLE:

 The bookings process is just five clicks from start to finish – simple, slick and efficient for the time-poor

 Unique to MYLE, hotel room floorplans are available for each room category

 Quirky MYLE hotel facts included on most of the hotels. Content is being added to on a continual basis

Note to Editors:

Formed in 2008 by Rebecca Masri MBE, the creation of Little Emperors was a response to an identified gap in the market left by the demise of large corporate City accounts with luxury hotel companies, whose power of low rates afforded by bulk buying were hitherto only accessible to corporate employees. The City crash led to a vast reduction in the volume of corporate business being provided to the luxury hotel industry, who were open to the idea of extending the model to include not only business hotels but to those travelling to cities for leisure, and also to purely leisure hotels. The growth in smaller companies, and the fractionalisation of larger ones, meant that the same educated and aspirational consumer appetite remained. Little Emperors has since launched their app: MYLE.

Sample hotels:
Ararat, Moscow; Baccarat New York; Baglioni, Banyan Tree; Beaumont London; Beverly Hills Hotel; Conservatorium, Amsterdam; Design Hotels; Dorchester Collection; Fairmont Hotels; Four Seasons; Hermitage, Monaco; Hotel de Paris, St Tropez; Jumeirah Hotels; Kempinski; Luxury Collection; Mandarin Oriental; ME Hotels; Oberoi; Mercer, New York; Palazzo Parigi, Milan; Park Hyatt Hotels; Peninsula Hotels; Raffles; Ritz Carlton ; Rosewood Mayakoba; Shangri-La; SLH; St Regis; Starwood Hotels; Taj Hotels; The Connaught, London; The EDITION; THE Edition, Miami; The Norman, Tel Aviv; Trump Hotels; Upper House, Hong Kong; Villa Magna, Madrid; Waldorf Astoria

www.littleemperors.com 

ENDS

Media contacts:
Caroline Blake: 07721 859 847 / caroline@bannisterblake.com  
Nicky Bannister: 07976 646 807 / nicky@bannisterblake.com 
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