The launch of the SWAROVSKI OPTIK EL binoculars in 1999 marked a milestone in long-range optics and these masterpieces have now been further enhanced following intensive development, resulting in the most effective EL Family ever.

The crystal-clear optics provided by SWAROVISION technology and the unique ergonomic design, including the EL wrap-around grip, are enhanced by the new, perfectly harmonised FieldPro package, which offers an unprecedented level of comfort to get the most out of the optics on the likes of safari, sporting occasions and birding.

The new EL Family will be available from September 2015 from specialist retailers as well as online at www.swarovskioptik.com. The optic's premium design is outlined below.

The Perfect Long-Range Optics

Thanks to their perfect ergonomic design and unparalleled user-friendliness, EL binoculars make even long periods of waiting to spot some of the planets most magnificent animals pleasurable. At the same time, the new FieldPro package helps by making the binoculars easy to use, even for beginners.  

Embrace The New FieldPro Package

The new FieldPro package has enabled SWAROVSKI OPTIK to enhance the EL Family's comfort and functionality. The new rotating strap connector with a cord adapts perfectly to any movement and the bayonet catch enables users to fit and switch the carrying strap and accessories quickly. With a simple turn of its practical catch button, users can rapidly and silently adjust the carrying strap to the right length. The objective lens covers blend esthetically into the overall design and also remain securely attached to the binoculars thanks to the innovative connector. The focusing wheel can also be used more easily, thanks to its softer, fully armored, and more slip-resistant design. The diopter adjustment's new lock function ensures that your personal settings remain tailored to the individual user.

Proven SWAROVISION Technology

Thanks to field flattener lenses, HD optics, high-quality coatings, and perfect eye relief, SWAROVISION technology guarantees crystal-clear, colour-true images without any interfering colour fringing. The EL Family has also successfully combined the largest possible field of view with a total edge-to-edge-sharp image to produce a perfect optical performance. This not only fully benefits eyeglass wearers, but is also a crucial success factor in a rapidly changing viewing situation and poor light conditions. The facility for separately adjusting the twist-in eyecups offers the best possible optical quality for everyone.

Ergonomics And Design: Handy And Elegant

The legendary EL wrap-around grip, an original design by SWAROVSKI OPTIK, allows users to observe with a steadier grip and to effortlessly use the binoculars in any situation – even if they are only holding them in one hand. The focusing wheel, which is both non-slip and solid, is also credited for its maximum user-friendliness and a unique close-up focus: with just two rotations, users can adjust the binoculars from a close-up setting to infinity. The mechanism operates with the same accuracy even in the toughest weather conditions.

EL 32 Binoculars– The Exceptionally Light Lenses

The small EL 32 binoculars are available with an 8x or 10x magnification and fit perfectly in the hand, making them the ideal choice when size and weight are important factors. They stand out with top marks for optics and luminosity, as well as an outstanding field of view of
141 m/120 m.

-ENDS-

Notes To Editors:

Picture Material For Press Release:

High-resolution picture material for the product and application is available to download using a PIN code from: http://mam.swarovskioptik.com/pindownload/login.do?pin=CUB94H (PIN code: CUB94H). © SWAROVSKI OPTIK.

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SWAROVSKI OPTIK

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2014 was 119 million euro (2013: 123.6 million euro) and the export ratio is 90%. The company has around 800 employees.