Hilton Melbourne South Wharf has announced it now offers Hilton Worldwide's “Hilton Huanying” to Chinese guests. Designed to enrich the joy of travel for Chinese guests – with Hilton as their preferred host – the hotel now counts itself among more than 110 Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and DoubleTree by Hilton properties in 65 outbound destination cities within 32 countries globally. These also include Hong Kong, Singapore, Phuket, Bangkok, Tokyo, Seoul, London, Paris, New York, San Francisco and more.

“Chinese outbound travel is expected to grow at an unprecedented pace, with the number of outbound Chinese travellers expected to double from 100 million to 200 million by 20201. We firmly believe that we are well-positioned to enhance the travel experiences of these travellers and to make Hilton their preferred hotel choice across the globe,” said Martin Rinck, president, Asia Pacific, Hilton Worldwide. “Driven by our in-depth knowledge of China, where we have been operating hotels for over 25 years, and our position as a global hospitality company with over 4,300 hotels operating in 94 countries, we have a unique advantage in addressing the needs of Chinese travellers. With this in mind, we applied our comprehensive understanding of where Chinese travellers like to visit and what they look for when they stay at a hotel, in order to develop a tailor-made service that better meets the needs of our Chinese guests, in the form of Huanying.”

In 2014, many countries including Australia streamlined their visa application processes for Chinese travellers, helping to boost the number of outbound tourists to 107 million (up 19.5 percent as compared to the previous year)2. Recognizing this continued rise in travel, Hilton conducted research to identify the factors that Chinese travellers desire most when selecting a hotel – Chinese breakfast, service and amenities ranked amongst the top three. Research by Hilton also indicated that Chinese guests who stayed at Huanying properties expressed a substantial increase in customer satisfaction in regards to the factors of service, accommodations, property loyalty and overall experience.

“Huanying is an essential part of the Hilton hospitality promise – welcoming Chinese travellers with a level of service and personalization that we know they have come to expect and enjoy,” said Rob Palleschi, global head, full service brands, Hilton Worldwide. “We are very proud of this program and its offerings, and the benefits are clear: Chinese travelers who stay at Huanying properties express greater overall satisfaction in their hospitality experiences.”

Recently recognized by CLSA as the number one preferred U.S. international hotel brand amongst Chinese travelers, Hilton provides both functional service and emotional comfort for Chinese guests through Huanying. Focused on the three signature hospitality touch points of the arrival experience, guest room amenities and the breakfast experience, the complete list of Huanying offerings include:  

ARRIVAL EXPERIENCE

• Huanying Greeting: a welcome note in Simplified Chinese
• Mandarin translation service
• Many properties offer Mandarin speaking team member(s) as well

GUEST ROOM AMENITIES

• Tea kettles
• Jasmine tea
• Slippers
• Dedicated Mandarin-speaking television channel

BREAKFAST EXPERIENCE

• Two varieties of congee with condiments, fried rice or fried noodles, a dim sum selection, fried dough fritters (crullers), hard boiled eggs, fresh fruit, Chinese tea and soy milk
• Chinese culinary utensils including chopsticks, Chinese spoons and a soy sauce dish

Travellers may access a list of participating Hilton Huanying hotels at www.hilton.com.cn/huanying. To download images and access more information, visit http://news.hilton.com/huanying, with information in Chinese available at www.hilton.com.cn and http://news.hilton.com.cn/huanying.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,300 managed, franchised, owned and leased hotels and timeshare properties, with more than 715,000 rooms in 94 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide, youtube.com/hiltonworldwide, flickr.com/hiltonworldwide, and linkedin.com/company/hilton-worldwide.

About Hilton Hotels & Resorts

Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected. Access the latest news at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials. Hilton Hotels & Resorts is one of Hilton Worldwide's 12 brands.

References

1. CLSA: US Lodging Sector Outlook (Oh, J., 20 January 2015, p. 1)
2. China Travel Guide. http://www.travelchinaguide.com/tourism/