Australian Traveller Media, publisher of Australian Traveller and International Traveller, is thrilled to announce the appointment of Lara Picone as Editor of the award-winning Australian Traveller magazine. Lara has a strong background in consumer magazines, having most recently filled the role of Deputy Editor at SBS Feast. Previous to that she was both the Copy Editor and Online Editor at Donna Hay, and spent two years at both Qantas The Australian Way magazine and News Corp Australia's Sunday Magazine.

“We are so excited to welcome Lara to the Australian Traveller Media team,” says Editorial Director Leigh-Ann Pow. “She brings a wealth of magazine knowledge to the position gained during more than 10 years in the industry, including her two years as the Deputy at SBS Feast and four years at Donna Hay. Having worked on the online platform at Donna Hay, Lara also has a really strong insight into the online landscape, which will prove invaluable as we continue to build and develop our own online propositions, australiantraveller.com and internationaltravellermag.com.

“Lara is joining us at a very exciting time in the life of Australian Traveller Media, as we consolidate on ten years of incredible success achieved so far, and continue to grow and map out a plan for even bigger wins in the future. I can't wait to see how she stamps her mark on the magazine and the company.”

Quentin Long, Director of Australian Traveller Media, says: “Lara is the final key executive appointment in our strategy of building the highest calibre and most significant travel editorial team in the country, and demonstrates our firm commitment to producing and publishing the highest quality travel content possible. Her appointment brings our travel content team to seven dedicated writers and editors, the largest in the country.”

For media enquiries and interviews please contact: Quentin Long at Australian Traveller Media // T (02) 9698 7072 // M 0438 980 955 // E qlong@australiantraveller.com

Australian Traveller magazine is Australia's highest-selling premium travel title. Launched in 2005 for Australians travelling Australia, it reveals secrets and gives trusted advice. It's on sale for RRP$9.95 every other month, available from all good newsagents and supermarkets.

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