17 Feb 2015
African Roadshow Comes To The Nordics

Atta (African Travel and Tourism Association)

The African Travel & Tourism Association (Atta) and Johannesburg-based organisers, On Show Solutions have combined forces to bring a new African roadshow to the Nordics. The Africa Showcase will be a reflection of the diverse range of tourism products that Africa has to offer the Nordic travel trade, featuring representatives from hotels, safari lodges and tourist boards.  The Africa Showcase will be held in February in Copenhagen, Oslo and Stockholm.

The Africa Showcase is designed for travel specialists who book holidays to Africa, to discover new hotels and safari products and learn the latest trends to increase sales.  The show is designed to be educational and entertaining, with attendees being immersed in the food, culture and experiences that they will be selling.  The trade evenings provide travel sellers with an opportunity for one-on-one meetings with the finest products from Southern and East Africa, incorporating offers from 17 African countries.

Official airline partners for the roadshow are Kenya Airways and South African Airways.  'We are proud to support this initiative in the market and welcome the Africa Showcase and the quality products on show,' says Patrick Menzies of South African Airways.  SAA has sponsored an international SAA flight at each event for the lucky recipient of an African holiday.

An integral component of the organising team is Atta's Nordic Representative, Eva Stenmarck from ESTM.  Stenmarck is a well-known player in the leisure travel industry with over 17 years experience dealing with Africa.

The Africa Showcase 2015 will feature a stellar line-up of exhibitors including:

Anantara, Bush And Beyond, Cape Grace, Cresta Hotels, Encounter Madagascar, Flatdogs Camp, Footsteps in Africa, Hand Picked Africa, Imvelo Safari Lodges, Karen Blixen Camp, Kenya Airways, KENYA TOURISM BOARD, Kiboko Adventures, Malamala Game Reserve, Naturally Africa Collection, Newmark Hotels, Reserves & Lodges, Private Safaris, Safaris By Ulendo, Seasons in Africa, Shamwari Group, South African Airways, SOUTH AFRICAN TOURISM, The Sands Kenya, Tswalu Kalahari, Twiga Tours, Virgin Limited Edition.

The dates for Africa Showcase 2015 are:

24 February 2015

Copenhagen, Denmark

25 February 2015

Oslo, Norway

26 February 2015

Stockholm, Sweden

 Over the past seven years, the Africa Showcase has evolved into one of the largest travel trade events featuring exclusively African products.  Shows are currently held in the US, Russia, UK, Australasia, Europe and Asia.      

About Atta

The African Travel & Tourism Association is a trade association that promotes tourism to Africa from all corners of the world. Recognised as the Voice of African Tourism, Atta serves and supports business leaders in Africa representing the elite buyers and suppliers of tourism product across 22 African countries. With over 550 members, Atta acts as Pan-Africa's largest network of tourism product covering not only accommodation, transport and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies in Europe, USA and worldwide promoting tourism to Africa.

About On Show Solutions

The Africa Showcase is produced by On Show Solutions based in Johannesburg, South Africa.  On Show Solutions hosts exhibition and workshop platforms in key markets around the world in its quest to promote tourism to Africa.  For information about the Africa Showcase, email ideas@onshowsolutions.co.za or visit www.onshowsolutions.co.za.

Contact Details:

Jacqui Reynolds | Jacqui@onshowsolutions.co.za | +27 72 47 88 310

Lina Vaiksnoriene | ops@atta.travel | +44 207 937 4408