Vibe Hotel Marysville 22 Apr 2015
Marysville Gets Its Vibe On

TFE Hotels

Vibe Hotel Marysville was unveiled on 12 February 2015 in a landmark opening for the resilient township of Marysville in Victoria's Yarra Valley region.

Set at the foothills to Victoria's alpine resort via the picturesque Black Spur, Vibe Hotel Marysville boasts 101 guest rooms, including five suites, a conference centre with associated conferencing /exhibition spaces catering for up to 350 guests, restaurant, café, gymnasium, outdoor pool and a spa/wellbeing centre (opening soon). 

The hotel's restaurant and café, Radius Bar & Grill and Radius Café is led by Executive Chef Leigh Colville – formerly of Chateau Yering, The Press Club, St Katherine's (now Hellenic Republic), a local who has returned to the area where his obsession with food began.   

The  4.5  star-­‐rated  hotel  has  already  had  a  significant,  positive  impact  on  the  local community, with a primary focus on supporting local people and businesses. 

TFE Hotels CEO, Rachel Argaman, said she was proud the hotel group joined forces with the local community and key strategic partners, to re-­‐establish tourism into Marysville.  

“TFE has partnered with Tourism Victoria and others with an aim to play a significant role in revitalising Marysville after the devastating 2009 Black Saturday bushfires.  

“We hope to bring savvy travellers to Marysville to experience the hotel and the beauty of the surrounding area.

“We see ourselves as being very much part of the region, and connected to the local community,” said Argaman.

Vibe Hotels is recognised as one of the six brands within the TFE Hotels stable and Vibe Hotel Marysville marks the start of the nationwide brand refresh. This hotel and its regional location perfectly reflect the Vibe Hotels brand promise – Your Local Connection.

The Vibe Hotel brand is evolving to take on an inspired look and feel, with a focus on the locale.  

The guest-­‐orientated elements define the next generation of Vibe Hotels. The new brand positioning is centred on enhancing travellers' sense of connection with each of the hotel's local surrounds, its other guests and via technology.  

A 90-­‐minute drive east of Victoria's capital, Vibe Hotel Marysville will provide a friendly stay and experience, inspiring and allowing guests to connect with local surroundings, people and experiences. Interior designs carefully reflect the area and setting.

Vibe Hotel Marysville will incorporate the Vibe Hotel brand signature offerings, reflecting the promise and the new Vibe Hotels experience:

Rooms that inspire -­‐ With modern and stylish natural finishes, each room will reflect the local environment through its colour schemes and soft furnishings as well as locally inspired art and a fully stocked mini bar of local produce and craft beer and wine.

VibeLifestyle-­‐ Vibe Hotels create an instant feeling of comfort with their open spaces, which come alive through a variety of activities featuring communal tables and comfortable lounges for work or networking. A lobby bar, mood lighting, ambient music and artwork inspired by the local destination create a perfect place for relaxation or mingling with other guests.

VibeConnectedYou can always stay connected to family, friends or work wherever you are with free Wi-­‐Fi, strategically placed power points and USB plugs. We have also introduced Vibe Community Connection, an initiative to help support the local community by aligning to local charities.

Eat, See, Play -­‐ Whether travelling for business or pleasure, Vibe Hotels are close to everything guests need to connect with the community. The Vibe Hosts share their local knowledge with guests to keep them in the know on what to eat, see and do in the local area.

Vibe Fit -­‐ Healthy menu options, local running track maps and an in-­‐room yoga channel. Everything needed to stay fit and healthy while travelling are provided, including naturally infused fresh water available in the hotel lobby

The official launch was conducted by Minister for Regional Development, The Hon. Jaala Pulford, at 6.30pm on 21 April 2015.

For an interview with TFE Hotels CEO Rachel Argaman or with the Group Director of Marketing, Emma Fraser, please contact:

Lisa Bond: 0408 830 829 lisa@kateco.com.au

Kellie Hill: 0416 215 628 kellie@kateco.com.au

About TFE Hotels

A joint venture between Toga Group and Far East Hospitality Holdings, TFE Hotels (Toga Far East Hotels) is a leading hotel operator across Australia, NZ and Europe with strong Asian connections. Combining the strength of two international hospitality businesses, to operate 70 strategically located hotels across Australia, New Zealand and Europe. TFE Hotels' brands include: Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels and Hotel Kurrajong Canberra.

These brands represent 10,000 apartments and hotel rooms which vary in price, location and design to meet a range of different accommodation needs. For more information, visit: TFEhotels.com 

  • Adina Apartment Hotels in 28 locations (Australia and Europe). Other locations coming soon include Adina Apartment Hotel Frankfurt (2016), Adina Apartment Hotel Nuremburg (2016), Adina Apartment Hotel Brisbane, George Street (2016), Adina Apartment Hotel Royal Randwick Racecourse (2017), Adina Apartment Hotel Leipzig (2017), Adina Apartment Hotel Hamburg Heights (2017) and Adina Apartment Hotel Sydney, George Street (2017).
  • Medina Serviced Apartments in 5 locations (Australia).
  • Vibe Hotels in 7 locations (Australia). Other locations coming soon include Vibe Hotel Canberra Airport (2015) and Vibe Hotel North Sydney, Northpoint (2017).
  • Travelodge Hotels in 17 locations (Australia and New Zealand),  soon to be 18 with the opening of Travelodge Sydney Airport (2016).
  • Rendezvous Hotels in 10 locations (Australia and New Zealand).
  • Hotel Kurrajong Canberra (Australia) re-­‐opened in December 2014

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