From the 9 to 11 May 2014, Tourism Australia and TravMedia will host the inaugural ATE International Media Marketplace (IMM), an exhibition-style event bringing together international and domestic travel media with Australian tourism product in Palm Cove, Queensland.

ATE14 IMM will be a 3-day event showcasing Australia to leading international and domestic journalists, editors, broadcasters and digital influencers.

Based on the successful International Media Marketplace platform developed by TravMedia, IMM at ATE will provide a forum for international journalists to meet with travel companies in a more focussed way.

The full day New Media Workshop will involve a series of engaging presentations and case studies from some of Australia’s social media leaders. Topics will include an overview of how Tourism Australia uses social media, storytelling where consumers are, other case studies from the tourism industry and using platforms such as Instagram to build your brand. There will be opportunities over lunch to meet and network with speakers, bloggers and other industry delegates.

Following the IMM program, journalists will have the opportunity to attend Tourism Australia’s Australian Tourism Exchange [ATE] in Cairns 11 to 15 May. ATE is Australia’s premier tourism trade event and the largest international travel trade show in the southern hemisphere.